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Making Arguments:

Reason in Context

Steven M. Weiss, Ph.D.

Professor of Communication Studies

Northern Kentucky University

Edmond H. Weiss, Ph.D.

Professor Emeritus of Communication

Fordham Business Schools

Copyright © Edmond H Weiss & Steven M Weiss, 2012

All rights reserved.

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ISBN-13: 978-1-4566-0859-0

No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the author. The only exception is by a reviewer, who may quote short excerpts in a review.

For Dana--my one … my only…

S.M.W.

For our parents, Harry & Hilda Weiss

E.H.W.

Cover art by Makayla Schultz