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Effective writing is writing that works. It does its job without anyone having to ask for further explanation. If it informs, it does so clearly – the reader does not have to ask for more information. If it replies to a question or a request, it does so fully – all the reader’s points are dealt with in one way or another. If it asks for information, it gives the reader sufficient background and asks understandable questions so that the correct information will be elicited.

Effective writing in the workplace gets its message through quickly, economically, clearly and correctly. People at all levels in the workplace are busy and do not have time to decipher unclear messages, cope with poor grammar or spelling, or look up dictionary meanings of obscure expressions.