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ОглавлениеContents
Construction and Contracting Business
Preface
Chapter 1
The Contracting Industry
Chapter 2
Why Become a Contractor?
Contractors Are Important to Their Communities
Do You Have What It Takes?—Part I
Do You Have the Proper Background?
Excellent Time Management Skills
Do You Have What It Takes?—Part II
Chapter 3
The Business Plan
Chapter 4
Law and the G-Man
Bankers, Lawyers, Accountants, and Insurance Agents
Health Plans Can Offer Tremendous Benefits
Chapter 5
It’s Moving Day
Office Specifications and Details
Chapter 6
Financial Techniques for Profitability
Chapter 7
Contribution Margin and the Impact on Profits
How to Calculate Contribution Margin
Chapter 8
Promoting Your Services
Get Your Website up Immediately
Establishing an Online Presence
Chapter 9
Get a Job
Chapter 10
Errors and Omissions
How to Handle Client Complaints
Chapter 11
PANIC Is Proper
Appendix
Construction Contracting Resources
Construction, Remodeling, and General Contractor Magazine Websites
LinkedIn (www.linkedin.com) Group
Listings and Places to Post Your Services
Construction Industry Associations
Glossary
Index
Start Your Own Construction and Contracting Business
ON YOUR MARK . . .
PART 1
THINK
CHAPTER 1
Introduction
CHAPTER 2
Taking the Plunge: Get Ready to Be an Entrepreneur
CHAPTER 3
Good Idea!: How to Get an Idea for Your Business
CHAPTER 4
Good Timing: Should You Launch Your Business Part or Full Time?
CHAPTER 5
Build It or Buy It?: Starting a Business vs. Buying One
PART 2
PLAN
CHAPTER 6
Choose Your Target: Defining Your Market
CHAPTER 7
If You Build It, Will They Come?: Conducting Market Research
CHAPTER 8
The Name Game: Naming Your Business
CHAPTER 9
Make It Legal: Choosing a Business Structure
CHAPTER 10
Plan of Attack: Creating a Winning Business Plan
CHAPTER 11
Call in the Pros: Hiring a Lawyer and an Accountant
PART 3
FUND
CHAPTER 12
All in the Family: Financing Starts with Yourself and Friends and Relatives
CHAPTER 13
Nothing Ventured, Nothing Gained: How to Find and Attract Investors
CHAPTER 14
Looking for Loans: The Ins and Outs of Debt Financing
CHAPTER 15
Fed Funds: How to Get Government Loans
GET SET
PART 4
PREPARE
CHAPTER 16
What’s Your Deal?: Negotiating Successfully by Cliff Ennico
CHAPTER 17
Site Seeking: Choosing a Location for Your Business
CHAPTER 18
Looking Good: Creating a Professional Image
CHAPTER 19
Stock Answers: The Lowdown on Inventory
CHAPTER 20
It’s in the Mail: Setting Up Mailing Systems
CHAPTER 21
Charging Ahead: Offering Your Customers Credit
CHAPTER 22
Cover Your Assets: Getting Business Insurance
CHAPTER 23
Staff Smarts: Hiring Employees
CHAPTER 24
Perk Up: Setting Employee Policies and Benefits
PART 5
BUY
CHAPTER 25
Buyer’s Guide: Business Equipment Basics
CHAPTER 26
Business 24/7: Using Technology to Boost Your Productivity
CHAPTER 27
Net Works: Building Your Company Website
CHAPTER 28
Keep in Touch: Using Technology to Stay Connected
GO
PART 6
MARKET
CHAPTER 29
Brand Aid: Building a Brand
CHAPTER 30
Marketing Genius: Advertising and Marketing Your Business
CHAPTER 31
Talking Points: How to Promote Your Business
CHAPTER 32
Sell It!: Effective Selling Techniques
CHAPTER 33
Now Serving: Offering Superior Customer Service
PART 7
ENGAGE
CHAPTER 34
Net Sales: Online Advertising and Marketing
CHAPTER 35
Social Studies: Social Media Marketing
CHAPTER 36
Can You Relate?: Social Media Networking
PART 8
PROFIT
CHAPTER 37
Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.
CHAPTER 38
Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.
CHAPTER 39
On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.
CHAPTER 40
Pay Day: How to Pay Yourself
CHAPTER 41
Tax Talk: What You Need to Know About Your Taxes by Joan Szabo
APPENDIX
Business and Government Resources
Glossary
Index
