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Eric Butow. Digital Etiquette For Dummies
Digital Etiquette For Dummies® To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Digital Etiquette For Dummies Cheat Sheet” in the Search box. Table of Contents
List of Illustrations
Guide
Pages
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Etiquette Guidelines
Defining Etiquette in the Digital Age
Coming Up with Some Definitions
Netiquette
Etiquette versus online ethics
Seeing Which Situations Call for Etiquette
Social: Chatting with others
Hold a good conversation
Avoid gossip at all costs
Engage
Connect positively
Think before you post
Meeting: Behaving appropriately in a small group setting
Do these things
Don’t do these things
Corporate: Behaving professionally in the workplace
Send a virtual handshake
Put a face to your name
Know your (time) zone
Connect during business hours
Don’t just write — proofread
TMI
Business: Conducting yourself properly among colleagues
See how other people use online communication tools
Consider your audience
Remain neutral
Switch when you have to
Eating: Shielding meeting participants from your eating habits
Telephone: Paying attention to the conversation and your behavior
Follow this general guidance
Help your customers
The Legal Ins and Outs of Etiquette
Laying Down the (Communication) Law
Looking at federal laws
Parsing the state laws
California
Colorado
Nevada
Vermont
Virginia
Setting Company Policies
Specifying your terms of service
Seeing what’s needed
Comparing privacy policies with terms and conditions
Banning spam from your company toolset
Conducting your business online
Looking at specific industry regulations
Adhering to country and regional laws
The European Union
The United Kingdom
Canada
Honoring Boundaries
Communicating with people during work hours
Communicating with employees in general
Letting technology lend a hand
Responding to boundary crossings
Communicating during off-hours
Centralizing Messages
Choosing the Best Medium for the Message
Identifying the message
Understanding your culture
Picking a delivery method
Minding Your Online Manners at Any Age
Seeing How Etiquette Varies for Different Audiences
Adults: Being up front about behavior and modeling that behavior
Students: Interacting with classmates and being serious
Teachers: Presenting information to students
Be clear
Use acronyms wisely
Follow the submission rules
Kids: Being flexible for kid behavior
Setting up your system
Testing, testing …
Common Rules for Everyone
Dress appropriately
Eliminate background noise, if possible
Be respectful
Social Media Etiquette
Learning the Language of Social Media
Defining Social Media Etiquette
Why you should care about social media etiquette
Recognizing bad social etiquette
Being mindful of your audience
Managing your online presence for different purposes
Posting publicly versus privately
Knowing the Culture of Each Platform Before You Become Involved
Understanding the etiquette of each platform
WHY YOU NEED TO UNDERSTAND EACH SOCIAL NETWORK'S DIFFERENT APPROACH TO PRIVACY
Applying etiquette to the specific social media platforms
Facebook
Instagram
YouTube
TikTok
LinkedIn
Twitter
Reddit
Sharing Your Thoughts in Posts and Comments
Looking at Followers versus Friends
Differentiating between social media as an individual concern and as a business
To friend or not to friend
Knowing when to unfriend, unfollow, or block
Posting as an Individual
Knowing when you're posting versus commenting
Determining who can see your posts and your comments
Knowing when to post on social media (and when to keep mum)
Commenting on someone else's posts
Recognizing the importance of tone
Creating meaningful discussions
Reserving judgment
Avoiding certain topics
Respecting the person's page you're commenting on
Giving credit when credit is due
Posting as a Business
Verifying content ownership
Promoting your business in a spam-free fashion
Refraining from posting if it doesn’t align with your company's values
Being genuine as a company as well as a person
Going the extra mile
Handling Negative Comments and Reviews
Understanding How Comments and Reviews Differ from each other
Defining negative comments and negative reviews
Recognizing the difference between comments and reviews
Reading between the lines: Tone versus intention
Don't become defensive when responding to criticism
Dealing with negative comments
Knowing when to delete comments
Knowing when to ignore comments
Letting your audience do the talking
Knowing when to respond
Responding to Negative Reviews
Developing a response strategy
Avoiding a bad review in the first place
Handling Positive Reviews
Going Viral: The Good, the Bad, and the Unintended
The Consequences of Going Viral
Enjoying the good consequences
Tolerating the bad consequences of going viral
Managing the unintended consequences
Staying Sane When The Situation Goes Off the Rails
Knowing your options
Planning your actions
Having a Plan in Place
Responding to positive feedback
Avoiding plagiarism
Managing a crisis
Knowing that you’re wrong and then apologizing
Knowing when to cut your losses
DELETING YOUR POST
LEAVING THE PLATFORM
Knowing whom to trust to help out
Group Decorum
What Exactly Is a Social Media Group?
Recognizing the importance of online groups
Categorizing online groups and communities
Being Respectful (and Respected)
Group posting etiquette
Commenting etiquette
The rules of the group
Avoiding Common Mistakes in Social Media Groups
Posting at the wrong times or to the wrong groups
Making false claims about yourself or others
Trolling and harassing in social media groups
Spamming
Being a Good Moderator
Assuming the role of the moderator
Growing your group
Setting expectations and rules
Handling issues in your group
Problem: Spam and misinformation
Problem: Blatant trolling or harassment
Problem: Simple rules violations
Problem: Dealing with a disagreement or a heated debate
Being Likeable During Livestreaming
What's a Livestream, Anyway?
Going Live
What you need to know before going live
What you need to know while you’re live
What you need to know after you've been live
Being a Gracious Host During a Livestream Interview
Set up your guests for success
Respect your guest's time
Make the visit worthwhile for your guest
Following the Guidelines for Being a Great Guest
Show up on time
Be prepared
Avoid the takeover
Avoiding Embarrassment
Adhering to the Etiquette of Watching a Livestream
Respect the broadcaster
Respect the other audience members
Benefiting from actively participating
Email Courtesies
Email Best Practices That Won't Let You Down
Emailing for Personal Use versus Emailing for Business Purposes
Keeping things personal
Emailing for business
A CAUTIONARY TALE
Writing with a Clear Purpose
Picking the right communication tool
Choosing a call, text, message, or email
Knowing why you’re sending an email
Knowing what you want to happen
Context is everything
Tone is important
Use the right words
The clues are in the context
Spam, the Law, and You
Reckoning with CAN-SPAM
Looking at Platform-Specific Terms of Service (ToS)
Establishing Business Policies
Drawing up an acceptable-use policy
Creating effective social media policies
Managing Your Public Relations
Devising a crisis plan
Owning up
Watching your communication
Debrief
Following Industry Regulations
HIPAA and privacy
HIPAA and your employees
More Social Media Regulations to Know
California’s Consumer Privacy Act
Seeing whether CCPA applies to you
Knowing your responsibilities
GDPR: Data protection and privacy in Europe
GDPR in the EU
GDPR in the UK
Canada’s CAN-SPAM laws
Virtual Meeting Manners
The Basics of Virtual Meetings
Charting the Rise of Virtual Meetings
THE LONG ROAD TO VIRTUAL MEETING NIRVANA
Choosing When to Use Virtual Meetings
Evaluating the benefits of virtual meetings
Determining the true purpose of virtual meetings
Designing More Productive Virtual Meetings
Choosing the right format for your virtual meeting
Taking advantage of technology
Looking at the Downside of Virtual Meetings
RECOGNIZING SOME COMMON BARRIERS TO PARTICIPATING IN A VIRTUAL MEETING
Avoiding Virtual Meeting Burnout
Leading a Virtual Meeting
Doing the Prep Work
Answering the why, where, and when of leading virtual meetings
Knowing who needs to be there
Defining meeting expectations so that attendees know what to expect
Creating an agenda that works
Conducting the Meeting
Creating connections
Moderating the meeting
Wrapping up the meeting
Handling the Meeting Follow-Up
Making an Appearance at a Virtual Meeting
Attending a Virtual Meeting
Knowing the company culture
Being prepared for different types of presenters
Participating in a virtual meeting (via phone, video, and chat)
Considerations for conference calls
Navigating videoconference calls
Videoconferencing with chat
Being prepared
Being on time
Understanding the purpose
Knowing the technology
Conducting Yourself in a Virtual Meeting
Presenting yourself
Knowing when to mute your audio
Knowing when to turn off your camera
Considerations for using filters
Virtual backgrounds
Handling sidebar conversations
Sticking to the agenda
Respecting the time
Not taking over the conversation/meeting
Webinar and Online Event Proprieties
Determining the Goals of Your Event
Knowing who your audience is and what's in it for them
Recognizing the difference between webinars and virtual events
Mastering the Do's and Don'ts for Hosting a Successful Webinar or Live Event
Knowing the technology
Respecting people's time
Presenting best practices
Preparing slides or resources ahead of time
Practicing so that you're prepared
Reading slides is for amateurs
The Etiquette of Engaging the Audience
The art of the Q&A session
Post-event tips
Following up with attendees (delivering on promises)
Following up with people who missed the event
The Etiquette of Attending a Webinar or an Online Event
Not sharing your login/registration information
Asking questions in the chat box
Introducing yourself to others
Not hogging the conversation
Not spamming
Staying engaged with the content
Asking questions during Q&A time
Downloading any resources right away
Mobile Mien
Context in Messaging and SMS
Texting: The Better Way to Communicate
Putting Yourself in the Recipient's Shoes
Considering the Context
Noting the Importance of Tone When Texting
Being Brief but Clear
Avoiding Miscommunication with Others
Being More Mindful of What You're Typing
No One Wants to Hear Your Phone
Following Etiquette When Using Your Phone in Public
Deciding when to pick up (and when to put down) your phone
Keeping the conversation going (and keeping your phone in your pocket)
Turning off notifications to avoid distractions
Realizing that the world doesn’t need to see or hear your conversation
Keeping other phone uses in mind
TAKING VIDEO AND PHOTOS WITHOUT PERMISSION
Dealing with the Poor Etiquette of Others
Knowing When It's Time to Take a Break from Your Smartphone
Telecommuting and the Phone Etiquette That Comes Along with It
When and How to Use Text Messaging SMS
One-to-One Text Messaging
Introducing yourself properly
Responding in a timely manner
To text or not to text
Using emojis and photos correctly
It's a Party in Your Phone
Knowing when to use group texting
Adding people to a group text
Replying to a group text
Avoiding SMS missteps
Not introducing yourself
Excessive use of emojis and pictures
Not keeping an eye on tone
Indulging in lengthy texts
SMS that should have been a call
Blowing up someone's phone
Not cleaning up your voice-to-text
Knowing What Not to Send in an SMS Text Message
Not sending unsolicited content
Keeping your messages spam-free
Pleasant Direct Messaging
Exploring the Differences: Messaging App versus SMS
Comparing Messaging and Email
Knowing When to Use Messaging
Evaluating the More Popular Messaging Apps
Facebook Messenger
WhatsApp
Telegram
Slack
Following Best Practices for Personal Messaging
Respecting other people's time
Not treating messaging apps as though they're Google
Avoiding the overmessaging temptation
Including the context from the get-go
Keeping Messaging Professional
Staying professional at all times when using messaging apps
Skipping the unsolicited spam or sales pitches
Being sure to respond promptly
Checking messages throughout the day so that nothing slips through the cracks
Managing Group Messaging
Adding people to a group chat
Tips for group chat owners
Tips for members
Respecting the intention of the group
Respecting other people's time
Notification overload: Managing the noise
Knowing when to leave a group
Don't take offense if people leave
The Part of Tens
Ten Good Manners to Follow
Respecting Others
Watching Your Language
Using Humor and Sarcasm with Care
Giving Credit When Credit Is Due
Dotting Your I's and Crossing Your T's
Being a Proper Emailer
Keeping Other People's Private Information Private
Keeping Your Facts Straight
Refraining from Oversharing
Knowing That to Err Is Human, and to Forgive, Divine
Ten Bad Behaviors to Avoid
Capping Everything
Leaving Your Mistakes for All to See
Putting Yourself at the Center of Everything
Being Inappropriate No Matter the Occasion
Being Argumentative
Invading Others’ Privacy
Being a Spammer
Leaving Others in the Lurch
Talking as Loudly as Possible on Your Cellphone
Texting While Talking with Others (The Wrong Kind of Multitasking)
Index. A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y
Z
About the Authors
Dedication
Authors' Acknowledgments
WILEY END USER LICENSE AGREEMENT
