Читать книгу Circular Economy For Dummies - Eric Corey Freed - Страница 65

The official marketing demographic describing people seeking to take better care and control of their health and their environmental impact is referred to as the lifestyle of health and sustainability — or LOHAS, for short.

The LOHAS community consists of customers who are environmentally aware and socially attuned and who hold a global worldview that takes into consideration the ethical, moral, and political outcomes of their decisions. This market demographic, which is considerably influential, feels that no product or service is incapable of being “greened.”

Central to the LOHAS worldview is the conviction that, by insisting that companies give them a selection of healthier and more environmental choices, customers can contribute to making a positive contribution to the environment in a way that suits their lifestyle. They overwhelmingly care about the environment and regularly boycott a brand or company that has unacceptable business practices.

This group is typically the early adopter of green and sustainable businesses.