Читать книгу Circular Economy For Dummies - Eric Corey Freed - Страница 66

Beyond the hard-core LOHAS crowd, you'll find a larger group of regular consumers who prioritize their own health and wellness when it comes to their purchasing decisions.

This wellness industry is now worth $3.4 trillion, making it nearly three times larger than the worldwide pharmaceutical industry. People in this group (which probably includes everyone reading this book) often seek to

 Eat healthy, with a focus on nutrition

 Balance their weight, with a focus on exercise and movement

 Explore preventive health, with a forward-looking approach to disease prevention

 Foster beauty and antiaging regimens, with an interest in looking and feeling good

 Seek out trusted brands, with less blind allegiance to old brands and a willingness to try new ones

 Reduce their environmental impact, with a focus on consuming, owning, and spending less for the benefits that an environmentally conscious effort brings

 Share instead of own, with a growing dependence on sharing services for items such as cars, bikes, tools, and more

Given the increasing numbers of consumers who are taking wellness issues seriously, it's clear that your company is facing a smarter and more informed customer than ever before. This is the start of the behavioral and mental shift that is needed to transition to a full circular economy. There’s clearly an audience waiting for circular solutions.