Читать книгу PlusPlus - Florian Mueck - Страница 27

Another area that improves our storytelling involves the way we use names. In my seminars, most speakers talk about a client, about their children, about their spouses, bosses, neighbors, or colleagues.

But — they almost never give these people names.

You make your stories more personal when you use people’s names:

My ex-boss, mentor, and friend Ralf Beunker..

My son Álvaro...

Daniel Braun, a client-friend of mine...

It’s easy to fix this. Use names throughout your entire speech. You’ll sound much more personable, and you’ll sound like you’re more grounded in the real world.

Boost your content even more by giving people names.