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The unification of a nation, equal rights, or a man on the moon — Nelson Mandela, Martin Luther King, and John F. Kennedy — they had one thing in common: they all shared their vision with the people.

How can you convince people to follow your lead if you don’t share your vision? From business presentations to wedding speeches — always share your vision. Audiences love it.

Typical vison-triggering phrases are:

Where do I see this department five years from now?

My vision of the future is...

Imagine what we can accomplish as a team...

Once I visited the Hewlett-Packard plant in Barcelona. In a long hallway, a mega-sized poster said: Seeing is believing. With your personal vision, you paint a colorful picture of the future. People can see it, and they can start to believe in it. If you don’t share your vision, you’ll miss out on a great opportunity to communicate. Maybe you’re not a Mandela or a King or a Kennedy, but you have a vision too. Share it with your audience!

Boost your content even more by sharing your vision.