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Our company is a great adventure.

A speech that starts with such a metaphorical theme can only be good. It’s always great to use a theme throughout your speech. Good themes are those that everyone in the audience can easily relate to: a journey, a rollercoaster ride, marriage, a building, a thunderstorm, the gym, football, a marathon.

A metaphorical theme is more memorable than an abstract concept. Staying with the example above — what makes an adventure an adventure?

In an adventure you have heroes: the sales guys in the company, the management, the IT team.

In an adventure you encounter obstacles: competition, regulation, recession.

In an adventure you take risks: a new product launch, a new market entry, a joint venture.

Your audience will appreciate such a theme. They can identify with it; they can visualize it; they can feel it.

Make sure you don’t mix themes in a speech. Mixed metaphors are too confusing for your audience. Stick to one theme.

Boost your content even more by using a single metaphorical theme throughout your speech.