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Have you ever attended a talk by a speaker who just talks and talks and talks, but you haven’t a clue about where the whole thing is going?

It’s important that your audience know the main point of your speech or presentation very early on. If they haven’t learned it after about a minute, they’ll rapidly start getting uneasy.

My recommendation for you is to mention your key message, the point of your talk, at the end of your introduction.

Example: a speech about “Friendship”

Have you ever missed your friends when you needed them most? Have you ever let a good friend down? Have you ever cried for a friend you lost?

Friends are one of the most valuable treasures we have in life. Today I want to encourage you to invest more time into this treasure.

From that point onward you present your arguments and reasons, stories and anecdotes. But your audience will know right from the start what your speech is all about.

Boost your content even more — cement your key message in the audience’s mind by mentioning it by the end of your introduction.