Cover
Title Page
Copyright
Dedication
Author’s Note
Foreword – The 48-Hour Start-Up Philosophy
1 One Weekend
2 Coming Up with an Idea
3 A Journey of a Thousand Miles …
4 The Product
5 Creating a Kick-Ass Brand
6 Dot.com from Day One
7 Finding Your First Customer
8 What Next?
9 Resources, Links, Tools, Places to Go, Things to Read
Acknowledgements
About the Author
About the Publisher
