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2 Why Do Leader Stereotypes Emphasize Masculinity?

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The linkage between gender and leader stereotypes has been one of the most researched topics in the field of gender and leadership. Research on the topic began in earnest in the 1970s, or at the time of the women's liberation movement that was exhibited in many nations (Binard, 2017; Magarey, 2018; Yelton-Stanley & Howard, 2000). Its purpose was to seek to explain why there were so few women in management positions worldwide (Powell, 1988). Although the proportion of female managers has increased in virtually all nations since those times (Powell & Graves, 2003), this linkage has continued to receive a considerable amount of scholarly attention; Koenig and colleagues (2011) conducted separate meta-analyses of research following different paradigms of the linkage that incorporated almost 200 effect sizes.

In this chapter, I first consider why gender stereotypes, leader stereotypes, and the linkage between them are important to examine. Next, I review the research into and theories of the linkage between gender and leader stereotypes, including my own research since the 1970s, followed by research with new results included and theories of change in this linkage. I conclude with the implications of the linkage for individuals who aspire to or already occupy leader roles.

Gender and Leadership

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