Читать книгу Essentials of Sociology - George Ritzer - Страница 116

We have already discussed how values differ, sometimes greatly, from one society to another. How, then, can we discuss global values—values shared throughout the world? Some scholars argue that global values exist because all people share a biological structure that produces universal tendencies, including common values. Others contend that while particular values vary from country to country, the underlying structure of values is much the same across societies. However, the most persuasive argument for the existence of global values is traceable to the process of globalization. Global flows of all sorts of things—information, ideas, products, and people—produce realities in most parts of the world more similar than ever before. If these realities are increasingly similar, it seems likely that what people value will come to be increasingly similar throughout the world.