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Jon Gordon

I couldn't agree more with Mike about the importance of culture. Mike and I had many conversations about culture and it was very exciting to see him put his beliefs and plan into action. As someone who writes, speaks, and thinks a lot about culture, I loved watching the principles take hold in real life. Theory is one thing; practical application is another. But what Mike did and the way he did it is a great demonstration of why organizations with sustained cultures have sustained success. Culture drives expectations and beliefs. Expectations and beliefs drive behaviors. Behaviors drive habits and habits create the future. If you look at the most successful organizations in business, sports, health care, and education you notice they all have great cultures. Indeed X's and O's are overrated. I once spoke at a football clinic years ago on the topic of culture. I had five people in my session. The workshop on X's and O's had 500 people in it. I knew then that most people don't understand that X's and O's won't sustain success. Culture will. You must spend more time on building your culture than on everything else. Culture is what produces wins over time.