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Mike Smith

Knowing what you stand for is essential. From the moment I took over as the coach of the Atlanta Falcons, I knew the kind of culture we needed to create and I defined it for the team. The seven responsibilities everyone had were to:

1. Have fun, work hard, and enjoy the journey.

2. Show respect for every person you have contact with in the organization.

3. Put the team first. Successful teams have teammates that are unselfish and willing to put their individual goals behind the team's goals.

4. Do your job. It is defined, but you must always be prepared for it to change (especially if you're a player).

5. Appropriately handle victory and defeat, adulation and humiliation. Do not get too high in victory or too low in defeat. Be the same person every day.