Читать книгу Mapping the Social Landscape - Группа авторов - Страница 68

Management codes and guidelines shape gendered identities in work environments. At Bazooms, women work as “girls.” According to one Bazooms manager: What differentiates us from every other restaurant in the marketplace are the Bazooms girls. That’s the reason that there’s a Bazooms concept, that’s the reason that we’re successful….

The following are Bazooms girl guidelines selected from the employee handbook:

 Wholesome-looking, All American cheerleading types (the kind you would be proud to take home to mother). Prom-like appearance.

 Hair should always be styled. The girls are always “on stage” and should be camera ready at all times.

 Make-up needs to be worn. It should not be excessive, and at the same time it needs to highlight her natural features.

 Always smiling, extremely friendly and courteous.

 Always should appear to be having a great time.

 Extremely attentive to all customers….

Simultaneously she is “the girl next door,” the “cheerleader,” the “actress” (always camera ready), the “good daughter” (attentive, subservient), the “prom queen,” and the shining, happy personality. One waitress said matter-of-factly: It’s like they [managers] have an ideal image in their heads of us (Katy). With all of these demands placed upon her, the Bazooms girl is constantly in the process of learning how to adapt to the company’s expectations, and acting out her gender (according to men’s rules).