Health Communication Theory

Health Communication Theory
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Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Health Communication Theory is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work. Divided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume: Provides original chapters written by a group of global scholars working in health communication theory Covers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues Emphasizes the interdisciplinary and collaborative nature of health communication research Includes overviews of basic health communication theory and application Features commentary on future directions in health communication theory Health Communication Theory is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.

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Группа авторов. Health Communication Theory

Table of Contents

List of Tables

List of Illustrations

Guide

Pages

Foundations of Communication Theory

Health Communication Theory

Contributors

1 The Basics of Health Communication Theory

What is Health Communication?

What are Health and Health Care Delivery?

What is Theory? What is Health Communication Theory?

Why Do We Need Health Communication Theory?

Traditions of Health Communication Theory

Generative Tensions in Health Communication

Preview of the Book

Ethics

Conclusion

References

2 Segmenting Priority Audiences Employing Individual Difference Variables to Improve Health Promotion Efforts

Involvement

Health Literacy

Locus of Control

Reactance proneness

Self‐monitoring

Sensation Seeking

Conclusion

References

3 When Theory and Method Intertwine

Philosophical Foundations

Grounded Theory

Theory as Process

Theory as Product

Narrative Theorizing

Illness as a Call for Stories

Narrative Problematics

Narrative Medicine

Autoethnography

Evocative Autoethnography

Analytic Autoethnography

Rhetoric of Health and Medicine

Conclusion

Acknowledgment

References

4 Interpersonal Health Communication Theories

Communication Accommodation Theory and Health

CAT: Concepts and Origins

Applications of CAT

Research Applications of CAT

Appraisal of CAT

CAT: Conclusion

Communication Privacy Management Theory

Origins and Central Concepts

Applications of CPM

Appraisal of CPM

Theory of Negotiated Morality

Some Comparisons and Contrasts

References

Note

5 Families Interacting in the Healthcare Context

Double ABCX Model of Family Stress and Coping

Application to Health Communication

Limits/Merits

Olson’s Circumplex Model of Marital and Family Systems

Application to Health Communication

Limits/Merits

Inconsistent Nurturing as Control

Application to Health Communication

Limits/Merits

Affection Exchange Theory

Application to Health Communication

Limits/Merits

Summary

References

6 Theoretical Frameworks of Provider–Patient Interaction

Proto‐Theory in Studies of Provider–Patient Communication. Status of Theory in Research on Provider–Patient Interaction

Normative Theory

The Ideal of Patient‐Centered Communication

Functions of Patient‐Centered Communication

Pathways Linking Communication to Health Improvement

The Heritage of Antiquity

Narrative Medicine and Rhetoric

Argumentation Theory

Relational Models

Relational Communication Model

Relational Health Communication Competence Model

Dialectical Tensions

Social and Public Conduct

Politeness Theory

Stigma and Stigma Management Communication Theory

Conclusion

References

7 Information‐Processing and Cognitive Theories

Information Processing. The Multiple Motive Heuristic Systematic Model. Origins and central concepts

Applications

Beliefs and Health Behaviors. Attribution Theory. Origin and central concepts

Applications

Health Belief Model. Origin and central concepts

Applications

Health Risk Information Seeking

Risk Perception Attitude Framework. Origins and central concepts

Application

Risk Information Seeking and Processing Model. Origins and central concepts

Applications

Planned Risk Information Seeking Model. Origins and central concepts

Applications

Conclusion

References

Note

8 Theories of Affective Impact

General Psychological Discomfort. Psychological Reactance

Dissonance

Fear‐Based Theories of Influence

Early Fear‐Based Models

Protection Motivation Theory (PMT)

Extended Parallel Process Model (EPPM)

Action Tendency Emotions

Anger

Hope

Other Action Tendency Emotions

General Theories of Emotional Influence

Cognitive‐Functional Model (CFM)

Emotions as Frames Model (EFM)

Emotional Flow

Conclusion

References

9 Theories of Behavior

Social Cognitive Theory

Origin

Basic Claims and Notions

Application in Health Communication,Limits, and Merits

Reasoned Action Theory

Origin

Basic Claims and Notions

Application in Health Communication, Limits, and Merits

Transtheoretical Model of Behavior Change

Origin

Basic Claims and Notions

Application in Health Communication,Limits, and Merits

Conclusions

References

10 Theories of Message Effects

Agenda Setting

Cultivation Theory

Narrative Engagement Framework

Framing Theory

Inoculation Theory

Uses and Gratifications Theory

Media Complementarity Theory

Conclusion

References

11 Social Psychological Influences on Health Communication: An Examination of Four Theories

Diffusion of Innovation

Four Main Elements in the Diffusion of Innovations

The Innovation‐Decision Process

Attributes of Innovations that Influence Diffusion

Adapter Categories

Social Judgment Theory

Ordered Alternatives Questionnaire

Anchor, Latitude of Acceptance, Latitude of Rejection, and Latitude of Noncommitment

The Effects of Ego‐Involvement and the Latitudes

Self‐Determination Theory

Basic Psychological Needs

Extrinsic and Intrinsic Motivations

Autonomous Motivation and Controlled Motivation

Autonomy Support

Social Comparison Theory

Festinger’s Theory of Social Comparison Processes

Motives for Social Comparison

Types of Social Comparison

Consequences of Social Comparison

Conclusion

References

12 Theories of Public Relations

The Situational Theory of Publics

Theoretical Origins of the Situational Theory of Publics

Central Constructs of the Situational Theory of Publics

Identifying Publics using the Situational Theory of Publics

Application

Appraisal

The Situational Theory of Problem‐Solving

Theoretical Origins of the Situational Theory of Problem‐Solving

Central Constructs of the Situational Theory of Problem‐Solving

Communicative Action in Problem‐Solving

Antecedents of CAPS

Application

Conclusion

References

13 Theories of Uncertainty

Harm Reduction. Origins and Central Concepts

Applications

Appraisal

Uncertainty Management Theory. Origins and Central Concepts

Applications

Appraisal

The Theory of Motivated Information Management. Origins and Central Concepts

Applications

Appraisal

Problematic Integration Theory. Origins and Central Concepts

Applications

Appraisal

Conclusion

References

Note

14 Cultural Theories of Health Communication

Interdisciplinary Foundations

From the Biomedical to the Biopsychosocial Model

The Biocultural Model

Social Determinants of Health and Health Disparities

Cultural Competency, Cultural Humility,and Structural Humility

Culture as Variable: Correlational Studies of Culture in Health Communication

Targeting and Tailoring

Social Determinants of Health, Health Literacy,and Health Communication

Concordance, Implicit Bias

Globalization and Development Communication

Culture as Context: Ecological, Language, and Performance Perspectives in Health Communication

Ecological Theories

Language, and Social Interaction

Ethnography and Analysis of Performance

Culture as Critique: Political, Structural, and Ideological Considerations in Health Communication

Conclusion

References

15 Effects of Digital Media Technology on Health Communication

Cue route

MAIN Model

Network Influence and Social Contagion

Proteus Effect

Action Route

Agency Model

Selective Exposure Self‐ and Affect‐Management Model

Motivational Technology Model

Gamification

Interactivity Effects Model

Captology

Conclusion

References

16 Directions in Health Communication Theory

The Need for Multilevel, Systems‐Oriented Thinking about Health

The Need for Longitudinal Theorizing

The Need to Consider Translation,Implementation, and Dissemination

The Need for Integration with Regulatory Science

The Need to Theorize about Misinformation

Summary

References

Index

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

Series Editor Marshall Scott Poole (University of Illinois, Champaign‐Urbana)

Editorial Board James Aune (Texas A&M University); Robert T. Craig (University of Colorado at Boulder); Leah Lievrouw (University of California Los Angeles); Alan Rubin (Kent State University, Emeritus); David Seibold (University of California Santa Barbara)

.....

Barbara F. Sharf, Independent Scholar and Professor Emerita, Dept. of Communication, Texas A & M University

Brian G. Southwell, RTI International, Duke University, University of North Carolina at Chapel Hill

.....

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