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Health Communication Theory
Читать книгу Health Communication Theory - Группа авторов - Страница 1
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Страница 1
Table of Contents
List of Tables
List of Illustrations
Guide
Pages
Foundations of Communication Theory
Страница 8
Страница 9
Страница 10
Contributors
Страница 12
1 The Basics of Health Communication Theory
What is Health Communication?
What are Health and Health Care Delivery?
What is Theory? What is Health Communication Theory?
Why Do We Need Health Communication Theory?
Traditions of Health Communication Theory
Generative Tensions in Health Communication
Preview of the Book
Ethics
Conclusion
References
2 Segmenting Priority Audiences Employing Individual Difference Variables to Improve Health Promotion Efforts
Involvement
Health Literacy
Locus of Control
Reactance proneness
Self‐monitoring
Sensation Seeking
Conclusion
References
3 When Theory and Method Intertwine
Philosophical Foundations
Grounded Theory
Theory as Process
Theory as Product
Narrative Theorizing
Illness as a Call for Stories
Narrative Problematics
Narrative Medicine
Autoethnography
Evocative Autoethnography
Analytic Autoethnography
Rhetoric of Health and Medicine
Conclusion
Acknowledgment
References
Страница 49
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