Читать книгу Health Communication Theory - Группа авторов - Страница 35

Grounded theory – in various guises – is an especially popular and fruitful approach to research in health contexts and by health communication scholars. Originally developed in the 1960s by medical sociologists Barnie Glaser and Anselm Strauss studying the experiences of hospitalized dying patients, the first conceptualization of grounded theory has been recast by other scholars from different paradigms over the years. The basic steps have remained similar across these formulations; however, significant variability continues to exist in the understanding and application of grounded theory principles and practices within and beyond health communication.