Читать книгу Health Communication Theory - Группа авторов - Страница 46

Zoller and Kline (2008) defined the goal of interpretive, critical, and rhetorical health communication research as seeking “to better understand interpretation and the process of meaning making … [and] to provide in‐depth understanding of lived experience or a unique, well‐argued and defended interpretation of a discourse to impart some insight into the multiple ways in which communication fosters particular meanings” (p. 93). From these paradigms, grounded theory, narrative theorizing, autoethnography, and rhetoric of health and medicine intertwine theory and method to contribute a rich body of interdisciplinary scholarship in health‐related contexts.