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BASICS

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As more and more people embrace the perception of pets as family members, the veterinary profession has worked hard to meet the needs of a more demanding audience of veterinary caregivers. To wit, the veterinary industry's principal reaction to our pets' elevated status has been to make its service offerings more sophisticated and raise the overall standard of care.

This cultural shift and the resulting veterinary advancements, while welcome, have had some unintended consequences. Most notably, these otherwise agreeable trends have unearthed an acute tension between veterinary professionals and the pet owners whose desire to treat their pets like family may outstrip their ability to pay for the veterinary care available to them.

Pet-Specific Care for the Veterinary Team

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