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Table of Contents

Оглавление

Cover

Title Page

Copyright Page

Dedication Page

Contributors

Preface

Editor-in-Chief

Section 1: Overview 1.1 Overview of Pet-Specific Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 1.2 Providing a Lifetime of Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 1.3 Personalized Care Plans BASICS References Recommended Reading 1.4 Opportunities for Pet-Specific Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 1.5 Feline-Friendly Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 1.6 Adapting to a New Normal BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading

Section 2: Concepts and Prospects 2.1 Based Veterinary Medicine and Personal Bias BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS References Recommended Reading 2.2 The Role of Incremental Care BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 2.3 Prevalence and Incidence BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 2.4 Checklists in Veterinary Practice BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 2.5 Virtual Care (Telehealth) BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 2.6 Generational Considerations BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 2.7 Risk Assessment BASICS MAIN CONCEPTS EXAMPLES EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 2.8 Risk Management BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 2.9 Anticipated Costs of Pet Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 2.10 Affordability of Veterinary Services BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 2.11 Discounting in Veterinary Practice BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 2.12 Blockchain in Veterinary Medicine BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 2.13 Placebo and Nocebo BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 2.14 Benefits of the Human–Animal Bond BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 2.15 Promoting the Human–Animal Bond BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 2.16 Pain and Pain Management BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 2.17 Emergency Preparedness BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 2.18 Population Control BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 2.19 One Health BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference 2.20 Cancer Precision Medicine BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading

10  Section 3: Hereditary Considerations 3.1 Genetic Basics BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 3.2 Modes of Inheritance BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 3.3 The Genetics of Disease BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 3.4 Predicting and Eliminating Disease Traits BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 3.5 Conformation Extremes and the Veterinary Team BASICS MAIN CONCEPTS Recommended Reading 3.6 Genetic Testing BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 3.7 Genetic Health Registries and Research Organizations BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 3.8 Genetic Counseling BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 3.9 Purebreds, Mixed‐Breeds, and Hybrids BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 3.10 Advising Clients on Selecting an Appropriate Pet BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 3.11 Integrating Genotypic and Phenotypic Testing BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 3.12 Orthopedic Screening BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 3.13 Breed Predisposition BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 3.14 Breed‐Specific Variants in Laboratory Testing BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 3.15 Breed‐Related Anesthetic Considerations BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 3.16 Breed‐Related Drug Sensitivities BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 3.17 Breed‐Related Nutritional Issues BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 3.18 Breed‐Related Eye Conditions BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 3.19 Mixed‐Breed Considerations BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading

11  Section 4: Nonhereditary Considerations 4.1 Canine and Feline Life Stages BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References 4.2 Gender‐Related Considerations BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 4.3 Prevention and Control of Infectious Diseases BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 4.4 Preventing Infectious Diseases in the Small Animal Veterinary Hospital BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 4.5 Prevention and Control of Parasites BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 4.6 Role of the Microbiome BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 4.7 Embracing Early Detection BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 4.8 Pet‐Specific Relevance of Reference Intervals BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 4.9 Periodontal Disease BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 4.10 Environmental Considerations BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 4.11 Environmental Enrichment BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 4.12 Homeowner Insurance Considerations BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading

12  Section 5: Client Service Considerations 5.1 Pet‐Specific Customer Service BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 5.2 Meeting Client Needs BASICS MAIN CONCEPTS EXAMPLES CAUTIONS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 5.3 What Clients Expect from the Veterinary Team BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References Recommended Reading Note 5.4 The Changing Nature of Pet Owners BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 5.5 Meeting the Needs of Pet Parents BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 5.6 Adoption Source Options BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 5.7 Preadoption Counseling BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 5.8 The Biology of Marketing BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 5.9 Dealing with Breeders BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 5.10 Discussing Pet‐Specific Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 5.11 Discussing Finances for Pet‐Specific Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 5.12 Discussing Anesthetic Risk BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 5.13 Improving Client Engagement Through Technology BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 5.14 Client Education Materials BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 5.15 Client Appointment Scheduling BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 5.16 Maintaining Client Contact Between Appointments BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 5.17 Ensuring and Measuring Client Satisfaction BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 5.18 Lifetime Support – Pet Trusts and Wills BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading

13  Section 6: Pet-Specific Considerations 6.1 Normal Development Stages of Dogs and Cats BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 6.2 How Animals Learn BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 6.3 Managing Life Changes with Pets BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 6.4 Creating a Pet‐Specific User's Manual BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 6.5 Opportunities and Challenges of Providing Services for Low‐Income Clients BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 6.6 Fear Free® Concepts BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 6.7 Cooperative Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 6.8 Managing Routine Procedures to Minimize Problems BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 6.9 Preventing Behavior Problems BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 6.10 Behavior Problems – Advice BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 6.11 Treating Animals with Behavior Problems BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 6.12 New Puppy/Kitten Considerations BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 6.13 Delivering Feline‐Friendly Care BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Reference 6.14 Pain Prevention, Management, and Conditioning BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 6.15 Approaching Obesity on a Pet‐Specific Basis BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 6.16 Assessing Blood Pressure as an Early Indicator of Disease BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 6.17 Senior Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 6.18 Aging Gracefully BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 6.19 Problem Aging BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 6.20 Quality of Life and End of Life Issues BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading

14  Section 7: Hospital Considerations 7.1 Creating a Client‐Centered Hospital BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 7.2 Managing the Pet‐Specific Workplace BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 7.3 Leading the Change Towards Pet‐Specific Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS 7.4 Getting Informed Consent BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 7.5 Connecting with Clients Through Social Media BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 7.6 Privacy and Confidentiality BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 7.7 Puppy and Kitten Classes BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 7.8 Providing Care for Those Unable or Unwilling to Pay BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 7.9 Using Practice Management Software to Personalize Care BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS 7.10 Analytics and Informatics BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 7.11 Client Safety BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference 7.12 Patient Safety BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 7.13 Keeping Client Information Secure BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS 7.14 Premise Disinfection BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading

15  Section 8: Hospital Team Considerations 8.1 Delivering Pet‐Specific Care as a Team BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.2 Developing Staff Competencies BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 8.3 The Importance of Accountability in Pet‐Specific Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 8.4 Alignment – The Key to Implementing Pet‐Specific Care BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.5 How Important Is Emotional Intelligence? BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 8.6 Nursing Leadership BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.7 Nursing Care Plans BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 8.8 Care Bundles BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 8.9 Procedure Manuals BASICS MAIN CONCEPTS EXAMPLES CAUTIONS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.10 Patient and Procedure Logs BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.11 Dental Charting BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.12 Preventing Animal‐Related Injuries BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.13 Hospice and Palliative Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.14 Appropriate Handling of Medical Errors BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 8.15 Delivering Information to Clients BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 8.16 Dealing with Compassion Fatigue and Burnout BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 8.17 Dealing with Compromise Fatigue BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 8.18 Team Strategies for Atopic Dermatitis BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.19 Team Strategies for Periodontal Disease BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 8.20 Team Strategies for Osteoarthritis BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 8.21 Team Strategies for Pain Management BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 8.22 Team Strategies for Feline Retroviral Diseases BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References 8.23 Team Strategies for Recurrent Pyoderma BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.24 Team Strategies for Otitis Externa BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.25 Team Strategies for Weight Management BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 8.26 Team Strategies for Glaucoma BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 8.27 Team Strategies for Diabetes Mellitus BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 8.28 Team Strategies for Cancer BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading

16  Section 9: Medical Management Considerations 9.1 Medical Records BASICS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.2 Asking Good Questions BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.3 Guidelines BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.4 Standards of Care BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.5 A Different Perspective on Standard of Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 9.6 Care Pathways BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.7 Continuum of Care and Convergence Schedules BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.8 Ensuring Consistency of Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.9 Continuity of Care BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.10 Dispensing and Prescribing BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.11 Vaccination BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 9.12 Judicious Use of Antimicrobials BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.13 Preanesthetic Considerations BASICS MAIN CONCEPTS References Recommended Reading 9.14 New Treatment Modalities BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 9.15 Nutritional Counseling BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 9.16 The Role of Nutritional Supplements in Pet‐Specific Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 9.17 Improving Compliance and Adherence with Pet‐Specific Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading

17  Section 10: Practice Management Considerations 10.1 Strategies for Success with Pet-Specific Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 10.2 The Importance of Practice Differentiation BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 10.3 Pet‐Specific Outreach BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 10.4 Client and Patient Segmentation BASICS MAIN CONCEPTS TAKE‐AWAYS CAUTIONS MISCELLANEOUS Recommended Reading 10.5 Early Detection Campaigns BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 10.6 Target Marketing and Targeted Client Outreach BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 10.7 Breed‐Specific Marketing BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 10.8 Using Practice Data as a Credibility‐Boosting Tool BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 10.9 Laboratory Considerations BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 10.10 Making Referrals Work BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS Recommended Reading 10.11 Financial Benefits of Pet‐Specific Care BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References 10.12 Dashboards and Key Performance Indicators BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Reference Recommended Reading 10.13 Approach to Pricing BASICS MAIN CONCEPTS TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 10.14 Providing Cost‐Effective Care for Those in Need BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 10.15 Putting Price into Perspective BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS Recommended Reading 10.16 Pet Health Insurance BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 10.17 Payment and Wellness Plans BASICS MAIN CONCEPTS EXAMPLES TAKE‐AWAYS MISCELLANEOUS References Recommended Reading 10.18 Financing Veterinary Care BASICS MAIN CONCEPTS Recommended Reading

18  Section 11: Appendices 11.1 Finding More Information on Pet‐Specific Care Topics Additional Book Resources Website Resources Pet Information and Images 11.2 Abbreviations 11.3 Heritable Health Conditions – By Disease Recommended Reading 11.4 Heritable Health Conditions by Breed Recommended Reading 11.5 Life Planning by Breed Recommended Reading 11.6 Glossary

19  Index

20  End User License Agreement

Pet-Specific Care for the Veterinary Team

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