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Body Language (Feline): Communicating nonverbally through movements or position. When properly reading a cat's body language, veterinary team members and cat parents can recognize how cats feel. Body posture and facial expression, including ear set and whisker positions, provide significant information on a cat's level of arousal, distress, and pain. This is a key feature of being feline friendly because an astute observer of cats' body language can alter their interaction with the cat accordingly in advance of any necessary physical contact.

Environment Enrichment (Feline): Availability of resources for a cat to exhibit normal behavior where it lives, including physical, nutritional, elimination, social, and behavioral resources. Examples include providing adequate space and locations for eating and drinking, resting and sleeping, playing and perching, hiding and personal space, and elimination. Thoughtful, open‐ended client queries can explore the number and location of food and water stations, toys, perches and resting areas, and litter box number, location, and substrate(s).

Ethos: The distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution. An ethical appeal using credibility and character.

Handling (Feline): The term and mindset which should replace the concept and the word “restraint” in all veterinary practices. Scruffing has been shown to be detrimental in handling cats due to the stress and distress it can cause.

Heightened Arousal (Feline): Arousal is a state of heightened activity in mind and body that makes individuals more alert. It manifests along a spectrum from low to high. An individual can be slightly aroused or extremely highly aroused. Arousal is the result of stimulation related to a change in places, people, and patterns with which a cat is familiar and is an outcome of stress, anxiety, fear, or a combination of all three. Fear aggression is a common sequela in cats, and it is important to avoid labeling it as mean and understand the cat is scared, which allows us to act with empathy.

Medicalization: The process by which conditions and problems come to be defined and treated as medical conditions, and thus become the subject of medical study, diagnosis, prevention, or treatment. Medicalization can be driven by new evidence or hypotheses about conditions; by changing social attitudes or economic considerations; or by the development of new medications or treatments. Medicalization is also a term used to describe the percentage of animals receiving veterinary care over a 12‐month period.