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TAKE‐AWAYS

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 We have hundreds of opportunities every week to teach our clients about what is available to them, why it's important for their pets, and how we can deliver it.

 What we choose to recommend or educate our clients about at a given visit is a combination of what the pet owner wants from us and what we need to discuss, based on our risk assessment for the pet. We have to prioritize, and we also need to be brief.

 We need a plan or program for every type of routine visit, in order to maximize our opportunities.

 The pet owner has the right to make the decisions for their pet's care. It's our job to give clients the information they need to make responsible choices.

 The opportunity to deliver pet‐specific care comes at a cost. You cannot necessarily deliver high‐quality care while remaining a low‐cost provider.

Pet-Specific Care for the Veterinary Team

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