Читать книгу Machine Learning for Healthcare Applications - Группа авторов - Страница 67

The objective of our study is empowering the users to explore the different avenues that come under the field of Brain Computer Interfaces (BCI), implementing user-friendly and economical equipment which have been recently been made viable for common public use. The domain of BCI is the influential force behind the goal of full utilization of Electroencephalography (EEG). We use electrodes on the scalp of users to record the brain activity. In the past, we have focused highly on creating solutions from a medical context, helping extreme cases of paralysis or disablement in regard to motor functions by mapping EEG signals to the respective cognitive actions.

But now BCI solutions are no longer limited to just patients for treatment, with the change in focus of general public towards living a healthier lifestyle with the aid of modern technology, young people are a prime target group who are willing to adapt to EEG devices as a dimension giving them timely updates about their mental ability and wellness. It starts with treatment and can go till far as entertainment as more and more companies start working on Mind-Controlled gaming technology. This exciting phase makes EEG to be more available, cost effective and firms become more willing to invest into this technology for general purpose uses.

One of the prime manufacturers of cost-effective EEG headsets is Emotiv with a slogan “Neurotech for the Global Community”. They have an EEG device named Emotiv EPOC+ sensor device which is a low-cost and portable headset aimed for the consumer market. Historically EEG machines were reserved for rich people but now it can be used by anyone in the shape of a user, developer or analyst. This helps us to accelerate the growth and research done in the field of BCI. The strategy of our study is to utilize this piece of technology and create viable results in Neuromarketing.