Читать книгу Digital Health Communications - Группа авторов - Страница 13

Without claiming to be exhaustive here, we wish to propose a significant state of the art of digital communication approaches in health led by researchers related or connected to information and communication sciences (ICS).

Numerous works are now available in many HSS disciplines dealing with the analysis of info-communication processes that cross the field of health. In sociology, psycho-sociology, economics and management sciences, researchers are studying the sociotechnical changes that are taking place and that are effective in the mediation between actors and organizations involved in health care. Nevertheless, it seems to us that ICS, because of the elements put forward previously, constitute a very relevant and already rich interdisciplinary base. Indeed, the work presented in this book can draw on a set of empirically proven hypotheses and theories, which are constantly being updated, concerning all the issues of the digital society.

Moreover, the interest in understanding the strategies of actors, which is a key feature of ICS, allows us to take into account macro-social tensions, be they economic or cultural, by linking them, at a meso-level, to individual action logics. In addition, the proximity of ICS research to empirical reality, validated in particular by the numerous partnership research contracts between our laboratories and institutions/organizations in the health sector, testifies to a dynamism in the renewal of problems directly related to the field.

In the same way, the methodological apparatus mobilized can be nourished by various approaches, articulated according to the interdisciplinary affiliations claimed by researchers concerned with not locking their questioning into an overly rigid conceptual straitjacket. As a result, cross methodologies, mainly articulating qualitative approaches in a comprehensive perspective, are deployed. This will be a question of finely perceiving the logics of actions via semi-directed interviews, as well as of strongly mobilizing ethnographic approaches of the Internet [JOU 13]; the semio-pragmatic analysis of site design can also be used [ODI 11], as can the analysis of online discourse [MAR 16].