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1.2 General Considerations: How to Begin Offering Dentistry
ОглавлениеThere are many reasons why creating a dental presence within a general practice is a natural, necessary, and reasonable move in the development of a small‐animal veterinary business. Some are listed in this chapter, and they should provide more than enough motivation for the practice manager or owner to provide dental services. However, this book focuses on the dental patient, and the proposed solutions will thus emphasize the benefits to the patient, not the business. The author believes that it is very important to combine a focus on the patient with the commercial side of dentistry.
Studies have shown that most of our patients require immediate dental care. By the age of just two years, 80% of dogs and 70% of cats have some level of periodontal disease (Lund et al. 1999); more recent studies have reported the incidence at closer to 90% of all patients: (Fernandes et al. 2012; Stella et al. 2018). Some 10% of dogs presented to veterinary clinics have pulp exposure, while the prevalence of teeth resorption in cats is estimated at 28–62% (Reiter and Mendoza 2002). The oral cavity is the fourth most common place to find oral cancer. There are proven links between periodontal disease and pathologic findings in the liver, kidney, and myocardium (DeBowes 1998). Thus, with this obvious systemic impact of dental problems, we must not neglect dentistry in our general preventative care program for dogs and cats under our care.
Three major areas cover approximately 75% of dental procedures offered in small‐animal dentistry: diagnostics, prophylactic procedures, and extractions. These also make up a significant part of the day‐to‐day work of specialty clinics.
Having a dental presence within a general practice means having the ability and equipment to properly perform these three groups of procedures. Each area present challenging cases, and therefore it is necessary to have a good relationship with the relevant specialists. Currently, the internet provides a very fast and easy means of communication, in addition to professional portals offering specialty consultations based on submitted radiographs, videos, photographs, and other resources.
The vast majority of small‐animal patients require what is known by the general public as “dental” or “prophy.” The Veterinary Internet Network (VIN) refers to this instead as “comprehensive oral health assessment and treatment” (COHAT), which much better describes the essence of prophylactic procedure. According to American Veterinary Dental College (AVDC) nomenclature, the current preferred term is “professional dental cleaning”. This procedure will be detailed in Chapter 20.
It is possible to perform professional dental cleanings within a general practice with a dedicated and well‐equipped dental room along with a skilled veterinarian and personnel. Considering the number of dental cases which may or should be performed daily in our practices, a dental X‐ray, high‐speed dental unit, sonic or ultrasonic scaler, and polisher are at the top of the list of profitable equipment to obtain for a surgery, and the fastest to pay for themselves.
A clinic's investment plan and equipment selection should be the result of a thorough deliberation on what kind and range of dentistry it wants to offer. Most procedures belong to one of the three aforementioned groups, but the fundamental one is diagnostics. Without appropriate diagnostics, the number and degree of mistakes and the likelihood of malpractice become unacceptably large. Therefore, sufficient investment in diagnostic tools is very important. With improvement in skills and equipment, additional procedures can be performed; however, the majority of cases will still be part of the main three core ones.
The most critical diagnostic element of veterinary dentistry is radiography. One can obtain sufficiently good radiographs with conventional full‐body X‐Ray when exposing intraoral films or plates. For many indications in dental and maxillofacial conditions, such a device is likewise useful. For intraoral exposures, dental radiology is more convenient and appropriate. Ideally, practices should have both modalities: dental and conventional full‐body X‐ray machines. The next thing to consider in diagnostic radiography is the selection of a system that will both provide the radiation (generator) and create the image. Analog dental films, which require a darkroom and chemicals, are slowly leaving the market, and being replaced by digital systems. There are numerous products available, and it is not easy to decide between them based exclusively on manufacturer information and advertising.
A professional dental cleaning includes a thorough examination in both the conscious and the sedated patient, radiography (preferably intraoral), a dental exam including periodontal probing and dental charting, supragingival and subgingival deposit removal with the use of mechanical scalers and hand instruments, polishing, and gingival sulcus lavage. An important part of prophylaxis is the establishment of homecare, composed of both active and passive methods: toothbrushing, diet, supplements, dental chews, and toys. To properly perform dentistry in a clinic, it is necessary to carry out all these tasks at a standardized level.
The provision of dental services in private practice should include all necessary parts of the business plan. For most such plans, it is useful to follow the “SMART” acronym:
Specific: Specify what exactly is needed. Dentistry is a large subject, and for novices it can be quite confusing. Election of a range of dental procedures to implement at the outset is necessary to the design of a good plan. In addition to equipment investments, the education required to utilize them should also be considered.
Measurable: Plan expenses on an appropriate level. Consummate with the local market, select prices that will provide a relatively quick recoup of expenses without driving away clients. At the same time, the quality of purchased equipment must be high. Skimping on quality, warranty, or durability often works out to be more expensive in the long run.
Achievable: There are no limits to possible expenses, so it is important at the outset to establish the minimum amount of money that it will be necessary to invest according to local prices and stock.
Realistic: Buy what is necessary according to the skills available at the practice, its specific features, human resources, and the practice's general business plan.
Time‐bound: Be realistic. Plan timing and deadlines, then make them real. Use promotion. If possible, plan future development and evaluate its results.