Читать книгу Marketing for Sustainable Development - Группа авторов - Страница 34

Sustainable development can be an opportunity for increasing economic prosperity and this is the challenge that luxury brands are now facing. In order to achieve this, they have several levers that can allow them, first of all, to overcome the perceived contradiction between the values they spread and those promoted by sustainable development, and then to provide an example of responsible engagement. In the following section, we will propose some potential avenues for reflection on better integrating the challenge of sustainable development into luxury.