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1 1 Credibility has two important dimensions: trustworthiness and competence. Trustworthiness consists of the receiver of the message trusting that the source is putting out honest information with no ulterior motive. Competence refers to the perceived experience of the source (Eisend 2002).

2 2 Verbatim accounts from a qualitative study conducted among Parisian consumers of luxury items that consisted of 39 semi-directed interviews and a focus group (13 respondents). The respondents differed in age, gender and socioprofessional category. The aim was to explore the sources of dissonance between luxury and sustainable development, as well the consumer reactions to the perceived contradictions.

3 3 A technology based on a particular form of databases distributed, secured and certified but without federal authority. A blockchain can therefore be adopted to be broadly accessible and, above all, unfalsifiable.

4 4 Internet of Things, or “connected objects”: this includes all electronic devices with an embedded software system making it possible to conduct exchanges via an information and/or communication network (Internet, broadcasting, GSM, etc.).