Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 133

Analysis shows changes in giving are closely tied to economic changes, especially in household wealth, household income, and for foundations, stock market performance. When adjusting for inflation, giving usually increases in nonrecessionary years and slightly contracts in recession years (Rooney and Bergdoll 2020).

The COVID‐19 pandemic unevenly impacted business, employment, health, and the nonprofit sector. People of color suffered disproportionately in the United States revealing numerous systemic barriers to economic opportunities and the precariousness of entire communities.

The coming transfer of wealth and new wealth will render Gen X and Millennial generations the most significant philanthropists who will contribute to reshaping norms in giving and engagement (see Chapter 31) (Johnson Center 2017).

Social venture philanthropy and social enterprises have grown considerably and often serve as alternative revenue streams to traditional fundraising for nonprofits. Social enterprise, LLCs, BCorps, and social cooperatives can be attractive opportunities to operate in the marketplace as businesses using revenues to advance social goals. These hybrid organizational forms are developing across the globe and present a new way to mobilize innovative ideas and resources to contribute to long‐term societal challenges. However, to enter this “Frontier of Philanthropy” – described by Salamon (2014) – requires significant knowledge and recognition that traditional philanthropy and government support are needed for success. Further, “market‐based” solutions need to be viewed as appropriate for the social purpose mission of the organization. Fundraisers continually need to be aware of the potential pitfalls associated with these vehicles.