Читать книгу Non-financial Risk Management in the Financial Industry - Группа авторов - Страница 77

Generally, business risk can be viewed as a threat to the company’s ability to achieve its financial goals.[119] Based on this, we define business risk as the risk that a failed or flawed business decision, or the lack thereof, poses to the financial situation of a company. This risk is strongly related to the strategic direction and business strategy of the company. Risk events from business risk can imply the loss of market share or even the obsolescence of parts of the business due to changes in the competitive environment, for example from substitute products or technological advancement.