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5.4.2 Program Goal and Potential Impact
ОглавлениеAfter gathering data to understand pet ownership demographics, current services, and needs, an organization should be ready to determine which safety net programs would be valuable for the community. Successful safety net programs should have clear, concrete, and actionable goals that align with the organization’s overall mission. Goals should reflect the identified needs, weighted in terms of desired impact (see Scarlett et al. 2017 for guidance on goal setting). A program may address issues that put a pet at high risk for surrender but that are less common, or it may address less risky but more common challenges or some combination. For example, problem behaviors put pets at risk for surrender (Dolan et al. 2015; Weiss et al. 2014), but those behaviors range from less serious but common problems like housetraining issues or high energy to more serious but less common problems like aggression or separation anxiety. More serious problems may best be served by a program that provides intensive behavioral consultations, while less serious concerns can be addressed through website information or helplines. Both types of programs are impactful but in different ways; that impact should support the desired goals. Organizations also need to examine potential impacts of any program outside of the desired goals, both positive and negative.
Table 5.1 Sources of program‐planning information.
| Pet ownership demographics | Existing services | Community need | |
|---|---|---|---|
| Animal‐oriented resources | People‐oriented resources | ||
| National surveys such as APPA, AVMA Regional/local surveys | Other animal shelters and rescues including municipal animal care and control agencies | Human health and welfare non‐profit agencies such as:Health clinicsHousing support servicesHuman shelter and homeless servicesHuman food banks | Animal shelter and rescue intake data (including municipal animal care and control):Intake types and reasonsIntake locations |
| Municipal licensing data | Veterinarians and veterinary services | Similar resources as listed above run by governmental agencies | New research including surveys, interviews, and focus groups with pet owners, past owners, and agencies serving pets, owners, and other community members |
| Veterinary clinic patient data | Grooming services | Human‐oriented programs run by other animal welfare organizations | |
| Pet food/supply store sales data Grocery/convenience store pet food and supplies sales data | Pet food and supply stores Grocery/convenience stores that sell pet food and supplies | ||
| Animal shelter and rescue intake data (including municipal animal care and control) | Pet food banks | ||
| New research such as surveys, polls, interviews, focus groups | Dog‐walking, daycare, and pet‐boarding facilities | ||
| Animal‐oriented resources run by human social services programs |
