Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 70

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We know of a man who averaged $40.00 per day through the sale of mailing lists to advertisers all over the country. But they were good, reliable lists of live people, who for years had not been flooded with a tidal wave of advertising circulars.

These names he procured from county, town, and other officials, from certain directories, and from private individuals in different parts of the country. In some cases he advertised in country papers, asking for replies from those willing to furnish lists of bonafide names, usually offering some small inducement to secure this service, and the lists thus obtained consisted largely of well-to-do farmers, which proved the most salable of the lists.

The various magazines and metropolitan dailies gave him the names of advertisers anxious to reach the class of consumers who comprised his lists, and he sold them for prices ranging from $2.00 to $10.00 per thousand, though in some special cases his charges would be considerably more. Indeed, in one case, where he had secured the names of 5,000 speculators and investors, patrons of the stock exchanges, he asked, and received, $80 for the list, and sold it to many advertisers in various lines. He had his lists typewritten with as many as ten carbon copies to each page, and the expense of supplying them to numerous customers was very trivial, while his receipts netted him a good living each year.