Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 72

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The vagaries of the weather have never been regarded as affording a living for anyone except the “local forecaster,” but here is the experience of a man in Iowa who thought otherwise, and made money out of the plan.

He paid $40 for a large thermometer, all complete, the same being about six feet high, mounted on a frame 3x8 feet, and containing space for fourteen advertisements. These he readily sold to merchants of the town, at $15 for each space, bringing his receipts up to $210, or $170 after paying for the thermometer, and many times he sold the entire fourteen spaces in one day’s work. To be sure, he was obliged to buy the thermometers in quantities, in order to get them for $40 apiece, but as long as he could realize a profit of $170 on each, he could well afford that. As his business increased, his orders for thermometers grew larger and their cost correspondingly smaller, so that he soon found himself on the road to success. He did not give this advertising service in towns of less than 5,000 people, and even if he only sold three thermometers in a week, his income was very good.