Читать книгу Creating Business Plans (HBR 20-Minute Manager Series) - Harvard Business Review - Страница 6

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Writing a business plan is an important first step in starting any new venture. Your goal is to provide a detailed description of your new product or service and a concrete strategy for making it a success, while also conveying a hearty dose of enthusiasm that inspires investors and other supporters to want to be involved with your project. This book walks you through the basics:

• Articulating your business idea

• Communicating your goals

• Analyzing the industry

• Introducing your management team

• Distinguishing your business from rivals

• Developing a compelling marketing plan

• Describing your business’s daily activities

• Providing sound financial projections

• Anticipating potential stumbling blocks