Читать книгу Creating Business Plans (HBR 20-Minute Manager Series) - Harvard Business Review - Страница 7

Contents

Why Write a Business Plan?

Getting started

The structure of a business plan

Describing the Opportunity

Presenting your idea

Executive summary

Business description

Analyzing the business environment

Industry background

Competitive analysis

Market analysis

Introducing Your Management Team

Highlighting qualifications

Presenting the team as a unit

Bringing Your Product to Market

Operations plan: Articulating day-to-day business

Marketing plan: Promoting your value proposition

Projecting Financial Risk and Reward

Preparing your financial plan

Anticipating readers’ concerns

Attachments and Milestones

Supplemental information

Milestones

Conclusion

Test Yourself

Learn More

Sources

Index