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This book is printed on acid-freepaper.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Cataloging-in-Publication Data

Names: Wind, Yoram, author. | Hays, Catharine, 1958- author.

Title: Beyond advertising: reaching customers through every touchpoint / Jerry Wind and Catharine Hays.

Description: Second edition. | Hoboken: Wiley, 2015. | Includes bibliographical references and index.

Identifiers: LCCN 2015036808 (print) | LCCN 2015043750 (ebook) | ISBN 9781119074229 (hardback: alk. paper) | ISBN 9781119074205 (pdf) | ISBN 9781119074090 (epub)

Subjects: LCSH: Advertising. | Communication in marketing. | Customer relations. | BISAC: BUSINESS & ECONOMICS / Customer Relations.

Classification: LCC HF5823 .W546 2015 (print) | LCC HF5823 (ebook) | DDC 659.1 – dc23

LC record available at http://lccn.loc.gov/2015036808

Interior book design: Poulin + Morris

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