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Introduction

Your Time Management Revolution Starts Here!

Julie is quite well known in her field and is often sought to give lectures or develop programs for large organizations and corporations. Despite her services being in such high demand, she felt she had done a great job in setting office hours. She went into her office only from 8:30 in the morning until 3:00 in the afternoon, Monday through Friday, so that she could drop her kids off at school in the morning and pick them up in the afternoon, and then take them to practices or games. She carried her smartphone with her at all times, so that she could always squeeze in a little work here and there — while waiting in a lobby, while standing in line at the grocery store, or after the kids went to bed. She could also sneak in a peek on the weekends while the kids were running around the yard or swimming.

One early evening at her son Ben’s baseball game, she felt her phone vibrate in her lap. She had just received an email from one of her best (i.e., a top-dollar account) clients, who had a question about an upcoming meeting. Julie felt she needed to respond to her client’s email immediately. Ben picked up a baseball bat in the dugout and tentatively walked toward the batter’s box as Julie began typing her quick response.

The next thing she knew, everyone in the bleachers around her jumped up and started whooping, hollering, and whistling. The crowd was going wild!

“Oh my gosh! What’s happening?” she thought as she typed frantically, as fast as her thumbs would allow.

She hit the send button and finally stood up to see what the ruckus was all about.

Julie had just missed her son’s first home run. She was crushed.

And so was he.


“If I can just get this one more promotion, we’ll be set …”

When I was a junior in college, I was introduced to “Dr. Say.” Now retired, he’d spent his career as an agent with a law enforcement bureau. He did occasional contract work for them now. A mutual friend told him that I was interested in going to work for the DEA (Drug Enforcement Agency), and he agreed to meet with me to tell me about how to prepare for the application process, as well as the job ahead.

I was relieved to learn that my research about the application process had been quite accurate. (Keep in mind, this was in the days before the internet.) I knew what qualifications — both academic and physical — I needed to meet, and I was fully prepared to work toward them.

When we started talking about the job itself, I couldn’t contain my excitement. He shared a few examples of cases and the work involved. I was in heaven! This was exactly the kind of adrenaline-filled life I wanted to live. Move over, Adam-12, S.W.A.T., Cagney and Lacey, and Miami Vice. My lifelong dream of being an undercover cop or agent was on the verge of coming true! It was going to be my turn to bust criminals.

But then we started talking about life outside of the job. More accurately, we started talking about the lack of life. He told me to look around his condo. There were no pictures of people. There was very little decor. In my haste to pick his brain, I had neglected to realize that I was not in a happy environment.

Dr. Say asked me, “Do you know why I’m an old man sitting alone in a condo with no sounds, no life?”

“No, sir,” I said.

“It’s because I chose work over my family. I was afraid to say no or request an alternate assignment. I was too fearful to try to get a different job. My wife and kids made their choice, too. They left me because I was never there for them.”

I was stunned and speechless. To the casual observer, he’d lived an exciting life helping capture criminals. But behind the scenes, life was far from perfect.

Dr. Say did earn every promotion he sought and every raise he wanted. He worked his tail off to have a stellar career and make a better life for his family. The painful irony of it is that the price he paid was the very thing he cherished, his family.

What he shared with me had such a profound impact that he literally changed my life forever. At that time I had no plans to get married, but I knew that I wanted to have a personal life and happiness. To this day, I still think of him and how his decisions about time had affected his life.


This next example I’d like to share with you is directed toward entrepreneurs, but given the experiences shared with me by all the dedicated, hardworking, driven employees I’ve worked with, I know that everyone will relate.

When you go into business, you do so because you have a passion or a calling. You have figured out the love of your life — not the person, but that thing you love to do, that thing that makes you happy to wake up every morning. And you discover a way to make money doing it. Or maybe you didn’t have a passion, but you or someone you know came up with a grand plan — a surefire way to make a ton of money. In Tricia’s case, it was the former.

When Tricia started her eco-friendly soap business, she didn’t worry about productivity or staying organized day in and day out. She was primarily concerned about hustling after clients and generating enough revenue by the end of the month to pay the rent, pay the utilities, buy groceries, and maybe have a few bucks left to splurge on something fun. She quite often had thumb-twiddling time while she was waiting for the phone to ring, hoping the next caller would be her cash-cow client.

As Tricia learned the ropes and figured out what tasks she needed to complete in order to build her business and be more successful, she started to increase her contact base. Her reach was growing. People had heard about her. Customers started rolling in. Money finally arrived. She had tasted success and wanted more. She thought she’d figured out what she needed to do: I need to double up on what I’ve done to get here! She went into overdrive with networking, marketing, customer service, picking up even more clients, and making even more money.

Tricia, like the typical entrepreneur, never started the business saying, “These are the systems I’ll put in place in order to stay organized.” Or “These are the processes I’ll use in order to be productive and maximize my time throughout the day.” After all, how can you already have systems when you start out if you’re not sure what you’re supposed to be doing, and you don’t even have clients?

Her schedule got so insanely busy that she didn’t know which way was up. The line between her business life and personal life got so blurred that she didn’t remember when it had actually existed. Her day became so full of phone calls, emails, meetings, and to-do lists that on some days, she woke up and didn’t even know where to begin.

Tricia went into business to have the freedom to do what she wanted to do, the way she wanted to do it. She no longer worked for The Boss. She could set her own schedule. She could decide her days off. She was no longer chained to someone else’s desk.

But she’d lost every freedom she’d dreamed of and wanted. She was chained to her desk (and phone and computer). She never took a day off. She didn’t spend more time with her friends or family. In fact, during the fleeting moments she was with them, they gave her guilt trips for not being around. She had become The Boss, that entity she had been trying to escape in the first place. She was burned out from constantly working and wondered why she’d gotten into this crazy soap business in the first place. Her passion, relationships, and entire mental state had bitten the dust.


If you relate to any of the three examples above, this book is for you! Each of them shows the price paid when our work and personal lives fall out of balance. I’m not suggesting that being a stellar employee or owning a business can be a piece of cake and that you can skip work on a whim multiple times per week. That’s why the subtitle of this book contains the words “Working Smarter, Not Longer” instead of the more commonly used phrase “Working Smarter, Not Harder.” We’re go-getters, and we do work hard, so it’s a lie to promise you that you’ll never have to. However, what I am saying is that intentional work, combined with planning and efficient processes — along with some dashes of fun! — will yield you the same or more accomplishments and revenue in less time, which will give you the time for the freedom and balance you desire — working smarter, not longer.

Why limit Happy to an hour?

— Attributed to W. C. Fields

Hopefully, by this point you realize that you need productivity and order in your day so that your blood pressure and stress levels don’t cause a stroke or heart attack or divorce or breakdown. I use the word hopefully because some of my consulting and coaching clients — like Tricia — seek me out after they have crashed and burned. They now need to pick up the pieces and put themselves and their lives back together. I am so thankful that they are turning things around, but my dream is to help more go-getting professionals create the time they need to live a fulfilling life before something tragic happens.

And I don’t want you to miss special moments in life, like the terrible experience Julie had when she didn’t get to see her son’s first home run. So many times, we find ourselves chasing what we think will help our career dreams to come true, and we end up missing the highlights in life. To paraphrase attorney Arnold Zack, when folks are on their deathbed, no one ever says, “I wish I’d worked more.” In fact, on many occasions, the regret is the opposite.

Whether we work in a small or large company, telecommute, or own our own business, we are all warriors and super agents in some form or fashion. We are on a crusade in constant pursuit of our target: success. We gather whatever weapons and tools we can find to bust out of containment and forge ahead. We go undercover to find out how to get a leg up on the competition. We tend not to rest until each of the cases on our lengthy list is solved. We get knocked down and bounce back. But whether we’re male or female, parents or sans kids, single or married (or your Facebook relationship status is “It’s complicated”), we also desire some calm in between adrenaline rushes.

Science is organized knowledge; wisdom is organized life.

— Will Durant

If you want peace and some semblance of balance in both your work life and personal life, then no matter what stage of your career you’re in — your fifth month, your fifth year, or your fifth decade — it’s critical to understand organization and productivity.

At this point, you might be asking yourself, “What exactly does ‘being organized’ or ‘being productive’ even mean?”

When I write about or discuss organization and productivity, I focus on these meanings:

• Arranging or planning in a particular way

• Doing or achieving a lot: working efficiently and getting good results

• Having time to do what you want to do

The first two are right out of Webster’s dictionary. I threw that third definition in there because it’s what busy professionals like you crave.

As much as I would love to tell you that I can wave a magic wand and your life will change for the better overnight, I’m sure you know by now that that just isn’t the case. Otherwise, the last time you stressed out, you would have bought said magic wand instead of another box of chocolates or that bottle of wine.

It will be critical for you to sift through the facts of the case and determine which strategies and tactics to use to make your mission successful. Some of you may try to revolutionize everything at once, and that will work for you. Others might try implementing just one change per week or month because that’s more at your comfort level.

No matter how you proceed, please realize that nothing will change if you don’t do something different.

Are you tired of feeling overwhelmed from having so much to do?

Do you want to never miss another special moment?

Do you wish you had more time in the day?

Do you want to learn how to improve productivity, so that you can increase success and decrease stress levels?

If you answered yes to any of these questions, you’re in the right place.

Welcome aboard! It’s time to go on a mission…

BECOME YOUR OWN HERO

Chip is a friend of mine who works for an incredibly fast-growing tech company. He’s built a bit like a linebacker, about six feet tall and almost 300 pounds. You wouldn’t want to meet him in a dark alley, but he’s a blast to spend time with.

This guy is such a hard worker. He is always working, from the time he arrives at the office (which is usually early) until the time he leaves (which is usually late). He rarely stops for lunch. He normally eats something out of a box or can at his desk.

He’s super-nice. He never says no to a request. He always drops anything he’s working on in order to help a coworker or client. He never asks for help. He’s a big, tough guy, so he feels like he needs to carry the entire load by himself at all times.

Or he did … until one day in the middle of a meeting, he experienced excruciating chest pains. He turned shades of white and green, grabbed his chest, and sputtered, “Someone call 911!” At the hospital, the doctor said to him, “Your blood pressure is through the roof! I can’t understand how you’re still alive!”

Talk about an awakening!

Chip almost became a member of the “Coronary Club.” Right then and there he quit his bad habits cold turkey. He was only 48 years old and had a lot more living to do. Eventually, his stress levels and blood pressure went down without surgery or medications. He worked fewer hours yet completed more work and at a higher level of quality. He even took an extended break for a long weekend getaway. How did he turn his habits around? By doing what we’ll be doing here — creating a Time Management Revolution and becoming his own hero.

In any book, television show, or movie involving agents or detectives, the hero has to figure out what the dilemma is, determine the causes, and apply the solutions through strategies and tactics that fit the situation. Today, like Chip, each one of you is the hero of your own super-agent story, and you’re about to receive the options to use for your strategic and tactical solutions. All of us have the capacity for a Time Management Revolution inside us. We just need to bring it out from deep cover and into our consciousness. (For dramatic effect, this is the part where you stand up, throw your cape behind your shoulders, and declare, “Oh, yes, I will be my own hero!”)

To strive, to seek, to find, and not to yield.

— Alfred, Lord Tennyson, “Ulysses”

As I alluded to earlier, after meeting with Dr. Say, I changed my mind about becoming an undercover law enforcement agent. Instead, I started my adult career by becoming a change agent as a teacher in a Title I school. Teaching my kiddos time management skills by improving their critical-thinking skills is how I wound up starting my productivity consulting business years ago. It was then that I became an agent of change by helping clients to find work–life balance. I teach people how to be more efficient. I help them to lower their stress levels. I bring peace to people’s lives — and more profit to companies’ bottom lines — by slaying wasted time. I’m blessed to be able to speak all over the country as The Inefficiency Assassin. (Please know that I do not condone violence. However, I am all for battling lost time!)

I grew up reading Nancy Drew mystery novels, competing with my best friend, Amy Epman, in elementary school to see how many we could check off our reading list. You’ll find that the love I still carry for agent and detective books and movies is reflected not only in my job title but also in the examples and themes that I use in my keynotes, as well as in this book.

HOW THIS BOOK IS SET UP

The beauty of what I’ll teach you in this book is that anyone can do it! While I will throw in some science here and there to explain why things happen, what you as a business professional need to do to be productive is not scientific. It’s a choice of mind over matter — making better decisions and implementing them.

In order for you to become an agent of change in your own personal and work life, we’ll be massaging your brain at two different levels as you read this book: strategic and tactical. What most people want is to be handed tactical information — a checklist of what to do. It’s catchy. “Top 5 This” and “Top 10 That.” It’s short and sweet. It’s easy to digest. However, to successfully implement the tactical over the long term, it’s important to understand the strategic — how the tactics fit into a long-term strategy — which is why I will share both strategic concepts and tactical tips with you.

Implementing organization and productivity is very similar to planning a mission. So, before you dive into action, it’s important to map out the big picture. The heart of this book is set up in three parts, which contain 30 approaches for working smarter, not longer — my CIA framework for your Time Management Revolution:

Create ClarityPart 1
Implement Structure and FlowPart 2
Assemble Your TeamPart 3

Each chapter of solutions contains the following sections:

Goal: Should you choose to accept this mission, this is the lowdown on the mind-set you need to apply in order to make your life better.

Tactics: If you’re limited on time and need a quick fix, and/or you’re screaming, “Just tell me what to do!” implement these solutions. These are the ever-popular top five or top seven things to do — the how-to tactical solutions for the situation. They are the weapons that will get you out of your time deficit.

Strategy: When it comes to time management, thinking is doing. If you’re saying, “Just tell me what to do!” it’s important to realize that recommending how you should think — how your brain should operate — is telling you what to do. Just because it’s mental doesn’t mean it’s unimportant. In fact, it’s absolutely critical that you take more mental action than physical action. If you want to truly understand how you got into your current situation, why the aforementioned tactics are recommended, and how to prevent getting into the same situation in the future, read this section too. These are the overall strategic-thinking concepts and mind games to apply. This is your protective armor and your battle plan, both of which lead you to more success on your missions.

Next Steps: To aid you in successfully completing your mission, debrief the chapter with these questions, and plot your next steps.

Those of you who feel that self-discovery and learning the reasons behind what works and doesn’t work is just a bunch of hooey can simply read the “Goal” and “Tactics” portions for your how-to tips — and skip the rest of the chapter. Those of you who want to dive deeper can read the “Strategy” and “Next Steps” sections. If you’re ready for deep undercover work, you can utilize the activity guide that complements this book and is available as a download at www.HeleneSegura.com/30tactics.

After the chapters that explain my CIA framework, I’ve also included part 4, “Situational Solutions.” These chapters provide “troubleshooting” assistance for the most common pitfalls that busy professionals face.

STRATEGIES AND TACTICS: NAMES AND ACRONYMS

For the best possible learning experience, I encourage you to read the chapters in order so that you can fully understand the complete CIA framework for better time management — or, should I say, mind management. However, I realize that because you’re struggling with finding time, you may not have that luxury just yet. Therefore, the book has been formatted so that the various situations that busy professionals face are divided up into individual chapters to enable you to pick and choose which situations apply to you and hop directly over there to get the tactical tips you need. I do encourage you, though, to read the “Strategy” sections when you’re ready for that information. It’s mind-bending knowledge that will truly help change the way you view time.

Many of the concepts in the book are interrelated, so you’ll find that I do repeat strategies and tactics here and there. The repetition will help those of you who decide to skip around — you won’t miss anything. The repeated information will also serve as reminders and will help you learn and remember what to do. After all, humans must read or hear ideas four to seven times before we synthesize them. After all, humans must read or hear ideas four to seven times before we synthesize them. (Repetition. Get it?)

If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time — a tremendous whack.

— Winston S. Churchill

If you read the book in order, each strategy or tactic will be discussed in full at its first mention and then referred to multiple times throughout the book. Just in case you skip around from chapter to chapter — or you return to this book later for a refresher — here’s a location guide for my interestingly named strategies and tactics:


ONLINE RESOURCES

If you wander over to www.HeleneSegura.com/30tactics, you’ll find links to time management planning templates, the activity guide for this book, research by neuroscientists and psychologists that supports what I assert in my book, a glossary, apps and software programs that might be useful tools, suggestions of helpful office supplies and great books, quote sources, videos, and more.

IF YOU DON’T HAVE TIME TO READ THIS…

Throughout my book, I’ll present various case studies from my client base. Some of my clients work for big corporations. Some clients work for small businesses. Some clients telecommute. Some clients own their own companies. Some clients own their own franchises. No matter what your situation is, you can learn from others’ experiences in order to improve your current personal and/or work life.

Some of you will receive tremendous affirmation because you’re already doing some of what I mention. Celebrate! Others of you will slap your forehead and declare, “Brilliant! I never thought of that!” And some of you might say, “Well, duh! That’s simple. There’s nothing new. We should all be doing that!” So then the question for you becomes, Are you? Every day?

Applying just one of the concepts that I share with you in this book will save you — at a bare minimum — at least 60 minutes each workday…which is five hours per week, 20 hours per month, 240 hours per year. That’s six workweeks! Who wouldn’t want all that extra time?

The majority of clients I work with don’t have the time to read this book in one sitting. And that’s perfectly fine. If you fall into that category, I encourage you to set aside 15 minutes at the same time each day — perhaps right before or after breakfast, during lunch, or in the evening — to pick up this book and read a little each time. If you commute via train or metro, wouldn’t this make a good read — and a perfect distraction from any smelly folks who plopped down near you?

It’s important to understand that everything you’ll be doing here is ongoing. It’s not a one-shot deal. After all, we’re human. We evolve. We change. Our responsibilities change. Those around us change. I encourage you to come back to revisit this handbook whenever you start to feel a little off-kilter.

The time you invest in reading this book is an investment in your career, your personal relationships, and your physical and mental well-being. If you’re thinking, “I don’t have time to read all this,” that’s exactly why I strongly encourage you to read it all — because the strategies and tactics in this book will give you the time to do whatever you want!

Have your pen, highlighter, sticky notes — whatever tools you need — ready to help you to interact with the text. If you’re reading the digital version, hopefully your system has a bookmark and note-taking function. If not — or perhaps in addition — don’t be shy about carrying around a journal or spiral-bound notebook to take notes and develop your plans; or you can utilize the companion activity guide.

MY COVER STORY

I love adventure. Every summer my husband and I travel for three weeks, completely unplugged. We journey off the beaten path to “nonnormal” destinations like Bran, Romania, and Mostar, Bosnia. What I learn about people, cultures, and political and ethnic divisions around the world helps me relate to people and become a better teacher of behavioral modifications.

I was born and raised in Los Angeles and was known for my sports prowess (four varsity sports my senior year of high school), not my smarts. I was the kid in AP class who had to study her tail off in order to make decent grades. I had my brainiac friends, jock friends, and thug friends. This mixture was my introduction to figuring out different types of people in order to get along with them.

I grew up a tomboy, rarely wearing dresses or makeup. I preferred cleats and a shaved head. As an adult, I watch Aggie football every Saturday and the Dallas Cowboys every Sunday. I’ve only recently learned about girlyness, and I’m still learning. My hair and makeup look good in my headshots because I paid someone to do them for me on picture day.

After graduating from high school, I made the crazy move to “Cowtown” in order to attend and play soccer for Texas A&M University, where, between my extracurricular activities and what I perceived as my lack of smarts, I struggled to make good grades. Heck, I even got kicked out of the dorms one summer because of low grades. (My soccer career ended after one season when I blew out my ankle.)

I told my parents during the first semester that I wasn’t moving back to L.A. because I loved the laid-back pace. I eventually settled in San Antonio — which to me was the most relaxed large city I’d ever visited — and became a teacher.

It was not until I started studying brain research in grad school that the light-bulb came on, and I figured out how to process new information in a way that I could remember it and make adjustments in my routines as necessary. An easier way to learn and modify behavior and manage time is what I taught to my high school students in the first half of my adult life and eventually to my clients in the current second half.

Looking back on my life thus far, I realize that I’ve always been a teacher: as a babysitter growing up, a resident adviser in college, a teacher for 11 years in a Title I school, and an educational consultant.

I’ve always had an interest in business: holding summer jobs managing all the stations at a fast-food restaurant, assisting the tailors of men’s suits in a national retail clothing chain, working behind the scenes in the insurance and banking industries, and studying during grad school how to run a school campus like a business.

I’ve also always been an entrepreneur. When I was a kid, I set up a highly profitable Kool-Aid stand and sold wood carvings to my neighbors. In high school, I unofficially ran a designated-driver service for my friends. For a while, I sold Mary Kay cosmetics so that my friends and I could get a discount on the products. After meeting many teachers who struggled during retirement, my husband and I (back in my teaching days) invested in rental houses, and we ran that “company” for several years. In 2001, I founded an online wedding accessory business after developing a bridal emergency kit.

Finally, these worlds of teaching, business, and entrepreneurialism merged in 2006, when I became a productivity consultant. At last, I’d figured out what my passions were and what I needed to do for a living to be happy. One focus. One goal. Success. Happiness.

I love helping people to become more efficient, which allows them to find peace and calm in their lives.

And time for travel, wine, and good food.

And learning how to ride a motorcycle.

It’s on my bucket list!

What’s on yours?


I share all this with you for multiple reasons:

First, it’s easier to learn from people and carry on a conversation with them when you know more about them and make even the smallest connection. Since I’m not sitting across from you at a café or a bar, this is the start of our connection and our conversation. It’s nice to meet you!

Second, have you ever been to a training presented by someone who hasn’t actually experienced what he or she is training you in? That’s annoying. That happened all the time back in my teacher days. Presenters would come in and tell us how to do things, even though they’d never been a teacher. In the business world, I’ve been to marketing sessions presented by people who’ve never had to market for themselves. What the—? In addition to all my training for and experience as a Certified Professional Organizer®, productivity trainer, and consultant, my knowledge of how entrepreneurs and business folks roll has come from being an entrepreneur and businessperson, just like you.

And third, this serves as an example for the stroll down memory lane that I’d like you to take.

Now it’s your turn!

I promise we won’t go too deep into self-assessments. (If you truly want to learn more about yourself and how you best operate, feel free to obtain a copy of my ROAD MAP to Get Organized book.) But it is important to acknowledge where you’ve been, what you’ve accomplished, and what you’d like to focus on.

You can take a shortcut and just answer the following questions mentally. But if you’d like deeper learning to happen, I highly encourage you to record your thoughts here in this book, in the activity guide download, on a digital device in the notes section, or in a separate journal.

BACKGROUND CHECK: WHAT’S YOUR COVER STORY?

There are no right or wrong answers; it’s simply interesting to know these things about yourself. So dive on in!

• What were you like as a kid?

• What are you like now as an adult?

• What are your hobbies, passions, and/or interests?

• What do you do for a living?

• What led you to decide to start your own business or take the job you currently hold?

• Do you see anything from your past and/or anything from your interests and hobbies that ties in with what you do now?

Who arrrrrrrrrrre you?

— Caterpillar in Alice in Wonderland, by Lewis Carroll

Again, there’s no right or wrong; it’s simply interesting to know these things about yourself and discover any patterns in your life. Sometimes we can discover that we’ve allowed the same types of challenges to repeatedly knock us off track. Knowing this helps us to become more aware and to avoid those downfalls in the future. And by answering the previous questions, we can discover what we love and what makes us tick, which — as we’ll learn in part 1 — will help us to make better decisions about how we’ll use our time.

• What hobbies, passions, or interests do you wish you had more time for?

• What are your accomplishments?

• Were the accomplishments you listed all personal, all business, or a combination?

If all the accomplishments you listed were personal, you might find that you tend to focus more on the personal part of your life, and you’ll have to kick up the amount of attention you pay to the business part of your life if you want to perform at a higher level there. If all the accomplishments you listed were business related, you might need to do the opposite and pay more attention to the personal part of your life.

This book will help you to decide how much time you want to devote to each. As I mentioned earlier (and will continue to do throughout this book), I’m a huge proponent of having a personal life. If you’re quite content being a workaholic and not having a personal life, no problema. But you probably wouldn’t have picked up this book if you were happy with that.

• What’s on your bucket list?

• What is your definition of a great life?

• Based on your definition, do you have a great life? If your answer is “Yes,” kick up your heels and give yourself a high five! If your answer is “Not yet,” how close are you to it?

Getting specific about the kind of life you want to have and the personal accomplishments you want to attain will help you to carefully guard your time. When you protect your time, you’ll be able to achieve the balance that you seek between work life and personal life.

That wasn’t so bad, right? It’s just a little exercise to get your brain juices flowing. While we shouldn’t dwell on the past, sometimes a little historical recon, combined with thoughts about the present path we’re on and future paths we might like to take, helps us to figure out what our next steps in life are.

Get ready to do some mind shifting. You’re about to embark upon a glorious mission: your Time Management Revolution. Godspeed!

The Inefficiency Assassin

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