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NEW YORK UNIVERSITY PRESS

New York

www.nyupress.org

First published in paperback in 2018

© 2013 by New York University

All rights reserved

References to Internet Websites (URLs) were accurate at the time of writing.

Neither the authors nor New York University Press are responsible for URLs that may have expired or changed since the manuscript was prepared.

Library of Congress Cataloging-in-Publication Data

Jenkins, Henry, 1958–

Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, and Joshua Green.

p. cm. (Postmillennial pop)

Includes bibliographical references and index.

ISBN 978-0-8147-4350-8 (cl : alk. paper) ISBN 978-1-4798-5605-3 (pbk : alk. paper) ISBN 978-0-8147-4351-5 (ebook) ISBN 978-0-8147-4390-4 (ebook)

1. Mass media and culture. 2. Mass media and technology. 3. Mass media—Social aspects. 4. Social media. I. Ford, Sam. II. Green, Joshua (Joshua Benjamin) III. Title.

P94.6.J46 2012

302.23—dc23 2012028526

New York University Press books are printed on acid-free paper, and their binding materials are chosen for strength and durability. We strive to use environmentally responsible suppliers and materials to the greatest extent possible in publishing our books.

Manufactured in the United States of America

Also available as an ebook

Spreadable Media

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