CONTENTS
How to Read This Book
Introduction: Why Media Spreads
1 Where Web 2.0 Went Wrong
2 Reappraising the Residual
3 The Value of Media Engagement
4 What Constitutes Meaningful Participation?
5 Designing for Spreadability
6 Courting Supporters for Independent Media
7 Thinking Transnationally
Conclusion
Afterword: Spreadable Media, Five Years Later SAM FORD AND HENRY JENKINS
Acknowledgments
Notes
References
For Further Reading
Index
About the Authors
