Читать книгу We’re British, Innit: An Irreverent A to Z of All Things British - Iain Aitch - Страница 47

With the spread of pub chains, the growth of vertical drinking establishments and the pressure for breweries to maximise profits, what was once considered an exotic, premium drink has fallen to the very bottom of the heap. This means that standard strength lagers with identikit flavours are now referred to as ‘cooking lager’ rather than by the overseas brand names they bear. Cooking lager is usually brewed in the UK under licence and is the drink for those who have abandoned all hope that their drink will taste of anything at all. They don’t need to ask for it by name, all they want is the worst lager the house has available. Still, at least it is preferable to the ‘wife-beater’ sobriquet that one premium brand has acquired among drinkers.