Читать книгу Thinking and creativity. №1, 2023. International Informational Literary and Popular Magazine - Ibratjon Xatamovich Aliyev - Страница 6

No matter what philosophers say, but economists and marketers will say unequivocally – innovators always win, but let philosophers not be offended, because among them only innovators are ahead, but as you know in our time it is impossible to be just an individual innovator or rather it is very difficult, so most often in this category we will talk about huge corporations and companies.

THE WORLD OF WONDERS OF RIDERO

On the territory of the Russian Federation, one of the best organizations is becoming more and more popular every year- the Ridero Internet publishing house, which got its name from the translation from Italian of the phrase “I will laugh”, which fully emphasizes the whole process of creating a book with this wonderful publishing house, during which a happy smile will involuntarily appear on the face of any author or reader. And although today the organization is already actively cooperating with such giants as AliExpress, Ozon, Amazon, LitRes, Google Play, Bookmate, Wildberries and others, its popularity has not reached its peak, in particular on the territory of the Republic of Uzbekistan. However, it is worth saying that Electron Laboratory, and in particular, the Electron Scientific School, is already actively taking various measures to popularize this publishing house.

Initially, the history of Ridero began on June 23, 2013, when work began on the creation of a publishing service with an initial budget of 4 million rubles. Officially, Ridero was launched on January 14, 2014 in Yekaterinburg and was founded by Alexander Kasyanenko, Alexey Kulakov and Alexander Ostapenko, where Alexander Krasnokutsky became CEO. The first published book was “The Legend of the Mountain-Fish” by Alexander Korotich on the same day.

On April 24 of the same year, Ridero books appeared on the shelves of famous online stores like Ozon, Google Play, Bookmate and Litres. Moreover, in October of the same year, Ridero took second place at the All-Russian competition of IT startups Web Ready Generations 2014 in the Seed (seed stage company) nomination. The development of this organization was already obvious at the beginning, because already in December of the same year, this amazing team managed to attract investments in the amount of 850 thousand US dollars, after which work began on entering the European markets – Ridero embarked on the right and bright path, giving joy to an increasing number of readers and authors. And on May 18, 2015, for the first time it became possible to display books on the shelves of another of the giants – the Amazon online store.

And already in July 2015, new representative offices were opened on the territory of the Russian Federation, Poland, Latvia and Germany. But it is worth saying that the technical component did not stand still and continued to improve, for example, in August 2015, English language support was added.

The following year, 2016, in February, Ridero proudly entered the top three startups of the year in the “Global Startup” nomination of the “Startup of the Year” award of the HSE Business Incubator, and the first PRO accounts with additional features appeared. October of this year was the month when the stand of the team from Russia appeared at the Frankfurt Book Fair, where a presentation was held in German and English. And if before that all the books were published in electronic form, then finally the first innovative technology “print on demand” appeared in March 2017, when each of the authors could order as many printed publications as his heart desired, at least two copies, at least a million, which was clearly one of the best advantages. By July 2017, Ridero was also recognized as the best in the “Media, Publishing Houses” category of the Runet Rating contest.

It is worth saying that a variety of awards are quite popular among writers, which every writer wants to receive as well as any scientist wants to become a Nobel laureate, which is why Ridero, perfectly understanding its authors, became a partner of the Lyceum Prize for the second time in February 2018, organizing an extensive competition, which was attended by over 2,500 young authors. But it’s worth giving another word to technology, because already in April 2018, a familiar application icon appeared in the Apple App Store and Google Play – for the first time, the Ridero Store appeared – a convenient service for reading books, which still continues to actively develop and improve its functionality.

And let the lovers of “live” books not be angry, because already in August of the same year thousands of Ridero books appeared on the shelves of “Read-city”, “Bukvoed” and the Moscow store on Tverskaya. Audiobook lovers can also rejoice, thanks to the start of their sales in Ridero in October 2018. Along with this, starting from February to April 2019, such features as the “Reader’s Price” and book chats appeared.

When the new year 2020 came, not only ordinary readers on Earth wanted to read Ridero books, but also high above it, in particular, airplane passengers, for whom special shelves with books by Ridero authors were organized. Moreover, as is known, another dream of any literary writer is to see his own story on the big screen performed by the best actors of our time from Leonardo DiCaprio and Benedict Cumberbatch to Robert Downey Jr. and Morgan Freeman, created by the best screenwriters, directors and producers. And it wouldn’t be Ridero if they didn’t provide such an opportunity for their favorite authors!

Yes, in fact, the “Screening” competition was created with the “Stardust Agency” in June 2020, which allows in reality to screen any work by the authors of Ridero – the winners of this competition! But more than that, Ridero provided so many opportunities, they also began to train their authors, thanks to the Mentor educational project, not only teaching, but also giving a new spirit of inspiration to create even better works.

And already at the beginning of 2021, sales began in the world’s largest online store AliExpress and on the site of the international online retailer Wildberries.

Speaking of the latest news, starting from August 2021, Ridero books began to develop on the territory of the Republic of Uzbekistan, the first book was the first volume of the epic novel “Constructor of Worlds”.

Technological design is also developing, so recently in 2022 the design of the site was changed, although this was a small detail, many readers, in particular in the territory of the Republic of Uzbekistan, even liked the “inspired author” icon, which could be seen if there was no photo.

Today, according to statistics, more than 500,000 authors work with Ridero and more than 430,000 different books have been published, and thanks to the Ridero system, more than 40 different works by Uzbek authors from various parts of this state, from Tashkent and Samarkand, ending with Fergana and Margilan, where books published in Uzbekistan are becoming more and more popular. Ridero. And of course, for this wonderful work, it is impossible not to thank all this huge team, in particular the founders – Alexander Kasyanenko, Alexander Kulakov and Alexander Ostapenko, as well as the leaders of Alexander Krasnokutsky and others. But especially, I would like to mention a few more persons personally, directly involved in contact with the authors.

Namely Natalia Mingaleva, each time sending, literally instantly, a message immediately after sending the book for moderation, with detailed explanations about the further process and the fate of the writer, playing the role of a kind of guide from the world of an ordinary person to another world of a real writer, where everyone so wants to get;

Polina Bynova, marketing director, who every time pleasantly notifies about the release of another book in the Ozon online store or gives pleasant marketing advice or always listens to any opinion with the help of a variety of questionnaires, which are quite pleasant to fill out, realizing that the opinion will be heard;

Anna Bessmertnaya, a lawyer who made such a sincere New Year’s promise to listen to each of the authors and proudly fulfilled her promise, which earned her deep gratitude and a low bow, providing not only support in terms of publication, but also a real psychological, motivational;

Maria Ryavina is the director of Ridero production, who almost always gives the most useful information about the creation of printed versions of publications, about where and how to place a new edition, and using which promotion and with what discount, which is very nice;

Ekaterina Shlyakhova is one of the best organizers in the world, always participating, it seemed, in all webinars, interviewing authors, asking literally the most necessary and necessary, moreover, sending pleasant kind letters to a variety of authors, for their spiritual support with the most interesting tips that she could only find and which of course bring not a little help and joy;

Evelina Logunova is the director of Unit Russia Ridero, who can be safely called the “organizer behind the curtain”, as many authors see her, this brave personality can always generate the most incredible project, while she herself prefers to watch with a smile the joy of millions, and maybe billions of other people;

Always active, it seems, never tired for anything, having superhuman productivity – employees and managers of the publication department, in particular, Eugene and Olga.

And of course the rest of the Ridero team – Maxim Karmatsky, Oksana Sizova, Tatiana Isakova, Evgenia Bakhturova, as well as such a cute main octopus of design – Lunar Prism, wise marketing philosophy director Mark Aurelius and such a belligerent Chairman of the censorship and pornography committee Dragon.

In conclusion, I would like to thank such a wonderful organization once again for what they are, wish them all the best, always the next companion – good luck, further development with the right cry “Only forward!”, granite health to every member of the team and boundless joy always and everywhere!

And also, it is with great pleasure that we congratulate this wonderful organization Ridero on the upcoming 2023 new year!

Aliev Ibratjon Khatamovich, CEO of OOO “Electron Laboratory”, President of the Scientific School “Electron”