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CONTENTS

AUTHOR’S NOTE

INTRODUCTION

CHAPTER 1: MASTERING THE KREMLIN SCHOOL OF NEGOTIATION

Identifying your negotiation opponent’s goals and motives

Who is stronger in negotiations – the lion or the fox?

Being the lion in pursuit of your interests

Recognising your opponent’s behaviour: four behaviour types, from the ‘teenager’ to the ‘tank’

Regulating tensions around the negotiating table

CHAPTER 2: LEARNING TO TELL A COMPROMISE FROM AN UNNECESSARY CONCESSION

Creating a negotiation budget: four key components that affect results

Build a magic polygon of interests

CHAPTER 3: FIVE KEY TECHNIQUES THAT GET RESULTS IN TOUGH NEGOTIATIONS

Eye contact as a guarantee for success

Shielding yourself from ‘need’ and fear

Saying ‘no’ without damaging relationships

The position of ‘host’ spells success

Finding your cause

CHAPTER 4: NEGOTIATING IN TOUGH CONDITIONS

Protecting yourself from pressure and manipulation

Three important measures for controlling your emotions

CHAPTER 5: SEVEN TECHNIQUES FOR REACHING AGREEMENTS WITH A TOUGH OPPONENT

How to parry small jabs and figure out your opponent’s position

Turn battle into co-operation

Use connectors to unearth a manipulator’s motives

Disputing the right way, without provocation

Dodging rudeness

A joke and a kind word – guarantees of success with even the most aggressive opponents

The ‘humour’ technique

CHAPTER 6: GENTLY AND DISCREETLY CHANGE AN OPPONENT’S POINT OF VIEW

Showing your opponent the benefit of your proposals: a play on contrasts

A trusty way of nudging your opponent towards the ‘right’ decision

Don’t fall for a quick ‘yes’

The answer to the hardest question

To catch something first let it go

Do I need to reciprocate gifts?

CHAPTER 7: BUILDING A NEGOTIATION ROADMAP

What governs negotiations? The role of strategy and tactics

Building a roadmap and what you will need

Some personal impressions on negotiating with international opponents

SAMPLE ANSWERS TO EXERCISES

NOTES

The Kremlin School of Negotiation

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