Читать книгу Explosive PR. Secrets of Outrageous PR-Stunts from Russia with Love for Positive News - Igor Szucs - Страница 4

What are other ways to describe our news? Crazy PR? Shock PR? Spin Doctoring? Grass Roots Lobbying? Close indeed, and yet they do not hit the mark. On one occasion, my PR specialization was translated as “stampede”. Yet I’d prefer the phrase “explosive PR”. Hopefully, I’ve invented something new. This is what creative director of the Leo Burnett advertising agency, Jay Conrad Levinson, once did with the phrase “Guerrilla marketing”.

Now, let’s move to cases. All of them are planned by my explosive PR-campaigns.