Читать книгу Explosive PR. Secrets of Outrageous PR-Stunts from Russia with Love for Positive News - Igor Szucs - Страница 6

I personally dislike the news in Russia, with all those car accidents, murders, crashes, and man-caused disasters hitting the headlines. Who needs this depressing stuff? Even Professor Preobrazhensky from The Heart of a Dog after the eponymous novel of Mikhail Bulgakov made a point about the pernicious impact of Soviet newspapers upon digestion. “And God keep you from reading Soviet newspapers before lunch!”

Someone told me it’s a bit different in the US where you hear more positive news.

So, my attorney and I thought of something: the main culprit is the Yandex search engine, most popular in Russia, where the main page always shows the top five news by default. I expressed my discontent in the lawsuit where I claimed I was “growing bald because of bad news,” having attached to it the opinion of a trichologist where he confirmed that stress indeed causes hair loss. It was up to the press to fill in the blanks and connect the dots.

As a result, we had the following publications:

http://mashable.com/2016/03/18/russia-bad-news-lawsuit/#.EKwMdSbuPqm

https://www.joe.co.uk/news/moscow-man-is-trying-to-sue-russias-google-for-publishing-so-much-bad-news-he-became-bald-47814

http://www.sulromanzo.it/blog/diffondi-troppe-notizie-negative-e-allora-ti-faccio-causa

and a lot more.

The guys from Yandex must have found the phrase “Russia’s Google’ as their description particularly hilarious.

Eventually, I got an amazing spin in the international arena and respective new clients to boot.