Читать книгу PR & Media Trends 2018 - Igor Szucs - Страница 3

You probably agree with the fact that it is sometimes hard to guess which content is paid and which one is earned. This happens because the line between these two types is growing thinner and thinner. But, even so, let us not forget that one of the primary skills and talents of a PR specialist is writing. So, they are more than capable of getting the attention of the public, which is a great thing both for the agencies and PR professionals. Yet again, there are some voices that state the fact that PR should be only about earned media, which will certainly lead to a conflict in the future.