Читать книгу PR & Media Trends 2018 - Igor Szucs - Страница 4

When we say media, we mainly make reference to the constantly-growing social media networks, like Facebook, LinkedIn, Twitter, and others. In recent times, more and more companies discovered the high potential of media when it came to attracting new clients, but, at the same time, this led to a rather harsh challenge for being seen. In other words, it is quite difficult to find a way to stand out in the crowd in an environment flooded by companies and business that may activate in the same niche as you. Nevertheless, being visible on media also means managing to survive on the market, so this will continue to be one of the main preoccupation of companies around the world, regardless of their type.