Читать книгу The power of freedom - Ильдар Борисович Хусаинов - Страница 17

At the beginning of this chapter, I want to share my two fundamental principles: "difficult" and "time-consuming." If you follow these principles, it often leads to a dead end. "Difficult" and "time-consuming" are the keys to success. Why are they important? Because they relate to the passage of time.

Time is a delicate matter. In the moment, we don’t feel it, but we notice it from a distance. We perceive time from afar because only then does it shape our understanding of processes. Only over the long term can a person systematically comprehend what is happening. Invisible processes are similar to time: they don’t manifest immediately, but they inevitably yield results.

People want to see and understand everything right now; we look at the clock and only see the current seconds. Real changes become noticeable only over time. This is the paradox of time. I always say: "Difficult and time-consuming" – remember this.

Regarding complexity in management approaches and tools, I have my own theory. I believe that complexity increases with the passage of time. This is the law of increasing entropy. Any increase in volume leads to greater chaos within a system. Our brains always strive for simplification because many thought processes are patterned. We don’t want complications; we seek simplicity.

The authors of the book "How Google Works" reveal some secrets of the company’s development and share an interesting anecdote. During interviews, candidates are first asked, "What complex problem have you solved?" It’s not just about solving a problem with the first available method; it’s about thinking, designing, analyzing, working step by step, systematizing everything, implementing solutions, managing deviations, and doing it better than others. Only those who can answer this question achieve real results.

This applies to life as well. Some people prefer to go with the flow, avoiding responsibility and living in the moment. The same goes for companies. Everything I will write about next – culture, entrepreneurship, processes – is difficult and time-consuming. Good things don’t happen quickly.