Читать книгу The power of freedom - Ильдар Борисович Хусаинов - Страница 8

Business is a pragmatic endeavor where leaders always operate based on data from reports and charts, taking trends into account. However, I believe there is something invisible yet equally important. I truly believe in the power of energy in business. There are different types of energy. There is the energy of success that genuinely drives a business forward. When a business stops being successful, everything – energy level, morale – goes down, and no amount of artificial attempts to improve the situation without real achievements will work. Many are familiar with the surge of energy that comes when work is done well and results are visible – it's like the euphoria after winning a match.

Recently, during breakfast, I had a conversation with one of our franchisees. He asked, “What’s the point of working, Ildar Borisovich? You already have so much money; why keep going?” I replied, “The meaning of life and work lies in the work itself.” I genuinely believe this. Other processes, like raising children, are understandable and important, but they are inherent to nature. Only creating something makes it possible to stepping beyond the ordinary.

I don’t seek meaning outside of life because I believe it doesn’t exist there. It’s important to recognize that each of us has already traveled a long way just to live. Therefore, life is the greatest value. For me, the main meanings are family, children, relationships with friends, and hobbies. But it’s been a while since I’ve decided that my top priority is creative work. Life becomes simpler when you set a goal to improve something, enhance the lives of others, or compete with someone in your ideology and philosophy.

Some might call this selfishness, but it’s a positive form of selfishness that benefits everyone. Within our company, we are building an entrepreneurial culture that acknowledges that each person has the opportunity to choose their tools for achieving goals as well as the goals themselves. This is the strongest energy that propels us forward.

We are gradually approaching the main idea of this book – the power of freedom, a force I have felt within myself since childhood. Honestly, I’ve dreamed of writing such a book since I was about ten or maybe twelve.

Another type of energy is the energy of individualism – a unique and unexplored force. There are no serious studies explaining why people enjoy looking at their own photos or reading thoughts about themselves. I remember my school days when many peers would fill out questionnaires about themselves and read what others thought about them. Everyone was curious about who liked whom. Those were sort of the social networks of that time.

Social media allows people to showcase what they are doing, often sparking interest from others. I post in social media mainly for the company – it’s a business necessity. Honestly, I’m not sure I would have created accounts if it weren’t for work. Perhaps if I step down from my leadership position, I will stop posting.

However, I can’t deny that I enjoy looking back at old posts, much like how we used to flip through old photo albums. The energy of egoism as the highest expression of individualism exists, and it’s essential to recognize and harness it.

Egoism in entrepreneurship lies in creating value with the intention of making money. A successful entrepreneur focuses first on generating value and then finds ways to monetize it. In contrast, unsuccessful entrepreneurs often start with the mindset of how to make money, neglecting the importance of creating real value. This is a crucial distinction to recognize. Any organization needs to have a high-level management system in place.

I also believe in the energy of novelty. A company that fosters a culture of renewal is constantly evolving. There is also the energy of passion, when employees truly love what they do, you can feel it looking at their work.

However, the most powerful form of energy is the energy of competition. It is unique, yet many people are afraid to enter the race, preferring the stability of a monopoly. Nevertheless, in our team, we encourage a competitive spirit, sometimes assigning the same tasks to different individuals to see who performs better. This promotes a healthy sense of competitiveness, and we openly share our employees' success rankings with the entire team. The top performers receive recognition and rewards, such as a trip to Dubai or a reserved parking spot in our company’s underground lot. In our company, an employee's rank in the hierarchy doesn’t matter; only their performance counts.

The energy in business is largely shaped and sustained by leadership through certain principles that guide the company's operations. These principles help ensure that energy not only exists within the system but also positively impacts the entire organization.

I believe that a company is a building block of society. Companies create the economic strength of any country. Regardless of ownership structure, whether state-owned or private, they contribute to the economic development of the nation. The effectiveness of management within companies directly reflects the efficiency of society as a whole. Therefore, it is crucial to invest in the development of managers and to recognize the best among them as national treasures. Successful management can quickly and effectively boost the economy of any country. It is dangerous when managers are afraid for their positions or feel insecure, as this hinders the system's growth and development.

Companies play a crucial role in the development of individuals. We invest heavily in the education system, but schools and universities only account for 16 years of a person's life: about 10–11 years in school and 5 years in university. After that, individuals typically work until they are around 60 years old, with about 40 of those years spent developing their skills in businesses and organizations. When we translate these periods into numbers, the investment made by companies in employee development far exceeds the budget allocated by the government for school education by nearly two and a half times. In this way, company leadership effectively provides a form of "third education" for all their employees, contributing significantly to societal development.

Everything that has been built and the way we live depends on companies. They ensure the efficiency of resource utilization and guide the direction of society. Every leader plays a crucial role in the economy and should never underestimate their importance.

I feel a strong sense of purpose in my mission: to create a product, develop an economic structure, enhance efficiency, and foster personal growth. Financial and economic results are not my top priority. What matters much more is how people develop, the services we provide, and how we transform society by improving our internal culture and optimizing our work approaches.

The motivation behind writing this book is my desire to draw the attention of leadership in as many companies as possible to the idea that the clearer they understand their significance, the better it will be for everyone. Many business leaders underestimate their own roles. I don’t suffer from a superiority complex, but I also don’t have low self-esteem. I believe I am doing something great and serving as an example for many who are transforming their businesses.

After the release of my first book, I received an overwhelming amount of feedback and gratitude. People come to see me just to talk and share how the book has helped them transform their businesses. I try to meet with everyone, even if it’s just for 15 minutes, but I make it a priority.

The role of all managers in the development of society is immense. We are making a significant contribution by advancing society as a whole.