Читать книгу It’s Christmas!: Whatever Happened to the Christmas Single? - James King - Страница 4

INTRODUCTION TO THE SECOND EDITION

Christmas 2012 didn’t save the festive single; it was still all about ‘The X Factor’. Whilst Cowell’s talent show achieved record low ratings, its winner, James Arthur, achieved the biggest selling victory song ever (1.3 million copies, besting previous sales champ Alexandra Burke). His croaky version of Shontelle’s ‘Impossible’ was no five-minute wonder either, staying in the Top 40 well into March thanks to an uncharacteristic amount of support from radio. So even if casual telly viewers were turning off the show in droves it seemed that those who still loved ‘The X Factor’ (young record buyers) loved it more than ever – and were happy to part with their cash to prove it.

Arthur was the undisputed sales champ of 2012’s Yuletide, even though he didn’t capture the actual Christmas number one spot. With Cowell’s team suspiciously graciously moving their TV final to a couple of weekends before the big day, it allowed charity record ‘He Ain’t Heavy, He’s My Brother’ by The Justice Collective to officially nab that title. The cause – raising money for various charities associated with The Hillsborough Disaster – was a noble one, but with virtually no airplay and a descent from the chart speedier than Jamie Carragher in his Range Rover, this was no festive classic. The biggest, proper Christmas song was sitting at No.12 in the festive chart – the twenty-five year old ‘Fairytale of New York’ by The Pogues and Kirsty McColl (you’ve probably heard it).

Festive albums, on the other hand, still proved popular. Sales-wise, Michael Bublé’s festive long player was back outselling everyone else, whilst for fans of more unexpected Christmas collections there were Tracy Thorn’s haunting ‘Tinsel & Lights’, CeeLo Green’s brassy ‘Magic Moments’ (featuring a duet with The Muppets, obvs) and the reteaming of John Travolta with Olivia Newton-John on ‘This Christmas’. None of the last three albums especially bothered the charts, nor were they all chock full of brand new seasonal songs (although Tracy at least covered Jack White and Sufjan Stevens rather than Bing Crosby and Nat ‘King’ Cole). Each, however, was full of personality and vigour – even if the Grease duo’s album cover was a scary warning to us all about the perils of plastic surgery.

Artist such as Adele, One Direction and Ed Sheeran helped UK acts gain 13.3% of worldwide sales in 2012, up from 12.6% the previous year. None, however, wanted to record a Christmas single. The usual over reliance on the old tunes even prompted Radio 1 DJ Scott Mills to attempt a new Yule classic, a track that sounded comfortingly traditional at the same time as finally giving us something fresh to get festive to. Composed with cabaret duo Frisky & Mannish and entitled ‘The Perfect Christmas Single’ (punning on the idea of being without a partner during the holiday season) it’s a jokey yet surprisingly uplifting track. The line ‘You’re frankin-sensational …’ is, let’s be honest, just plain brilliant. It might not have changed the national mood in the way that Shaky or Noddy did but at least they had a go.

I’m writing this in September and can only hope that by the time of your reading, a brand stonking new Christmas single will be taking the country by storm, just like the old times. Promised new festive albums by the likes of Kelly Clarkson, Erasure and the cast of Pitch Perfect definitely have the potential to help us with the cause, surely being as camp and cosy as many want their Christmas tunes to be. Something new on the radio in December is certainly all I want for Christmas this year.